Not-to-be-missed stages packed full of knowledge and learnings perfect for BCMA members
The BCMA are proud partners of the Festival of Marketing, which is taking place on the 10–11 October 2019, at Tobacco Dock, London. As a member of the BCMA you can save £300 on your Festival Pass. Just use your exclusive discount code PTBCMA895 to buy your Pass for £895+VAT.
With over 150 hours of content taking place across the 12 stages, these are the stages that you’ll want to visit:
Content Stage: Breaking through the noise
What is the role of original, branded and consumer-generated content? What are your brand values and brand voice, do they really matter and if so, how should they shape your content strategy? How can you put in place an effective content marketing strategy on a tight budget? Join us to explore these questions, as well as the role of social and video across platforms.
Sessions from:Honda UK, Depop, JBL, Visa, Clearcast, NSPCC, amongst many others
Social & Influencer Marketing Stage: Engaging customers and new audiences
The latest on how to engage customers, manage brand perception and tap into new audiences using social media. How should marketers approach new platforms, evolving formats and the need to prove ROI? Topics around effectiveness and measurement of influencer marketing will also be covered here. From customer service to sponsored content on social media, hear from our speakers on what social has done for them.
Sessions from:Virgin Trains, Roald Dahl Story Company, Influencer Intelligence, The Female Lead, amongst others
The Headline Stage
This is where the gods of the industry, the disruptors-in-chief and today’s agenda setters inspire you, challenge you and amaze you. They leave your mind racing, ready to immerse yourself in the content of the day with the big questions at the forefront of your mind. Already revealed is iconic Rose McGowan, the leading, unapologetic voice of the #MeToo movement. Andrew Lippman, Associate Director of MIT Media Lab, shares what it’s like to work on the future. Dave Lewis, CEO of Tesco speaks about the brand’s journey through 100 years of great value. Plus, there’s another thought-provoking headliner to be announced shortly.
View all the sessions, including what’s lined up on the other 9 stages! Then Buy Your Pass to start planning your day. Remember that as a member of the BCMA you can save £300 on your Festival Pass with the code PTBCMA895.