BCMA Partners: Delivering Exclusive Insights – Branded Content Intelligence

BCMA Partners: Delivering Exclusive Insights – Branded Content Intelligence

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We are excited to announce a strategic partnership with Paris-based DM Squared who provide technology-enabled marketing intelligence and insight services to help media companies, marketers and advertising agencies deepen their understanding of their markets, consumers and clients.

Their first service, BC Intel, was launched in 2019. Built on a foundation of machine learning and human ingenuity, BC Intel offers competitive intelligence, content analytics and insights for branded content campaigns on premium publishers. BCMA Members will receive exclusive insights on a monthly basis that will highlight great branded content campaigns.

Major media organisations including BBC, Bloomberg, CNN, Euronews, Eurosport, France Médias Monde, National Geographic and Reuters have multiple use cases of BC Intel. Their Ad Sales teams use it to uncover new prospects or enrich post-campaign analysis for existing clients, while Content Studios find creative inspiration for advertiser briefs and Insight teams can decipher branded content strategies by industry vertical or compare campaigns, brands and publishers.

View more here: BC Intel Launch Video

For further information about DM Squared and BC Intel, please email us at didier@dmsq.io