BCMA Influence: Life As An Influencer – Zoë Timmers

BCMA Influence: Life As An Influencer – Zoë Timmers

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Life As An Influencer is a ‘behind the scenes’ view of the often hectic world of influencer marketing. This week we hear from Zoë Timmers, Photographer, Content Creator, Social Media Influencer and Producer – @zobolondon


How did you get started?

I’ve always had a love of photography and had been working as a TV producer (factual and factual entertainment programmes!) for a long time and was looking to move into a new area when I discovered Instagram. Suddenly I had a new creative outlet. As the platform grew, along with my presence on it, brands began to reach out to me and I began to create content for them. I loved being a TV producer and am glad that I have found another place I can use an image to tell a story. I now content create, produce shoots and work with clients on their Instagram strategy.

Who/what has been your biggest influence?

I have to say other Instagrammers! Over the years on the platform I have engaged with and subsequently met so many people who through their photography push me to constantly push myself creatively. Meeting up with others and sharing ideas, thoughts and creativity is just amazing.

What platform has been most effective for you  and why?

Instagram by far. Through this little (well, little back when I started using it in 2011!) and now very big app I am able to reach people with my work, create communities around similar interests. It really acts as my portfolio.

What has been your biggest achievement so far?

As an influencer I have been very lucky to work with some great brands such as Sony, Booking.com, BMW and many others. I love being able to create content for brands I use and admire.

Where do you see the industry in 5 years time?

As an early influencer on Instagram it has been wonderful to be part of the rise of the influencer but we have reached a point where it feels a little Wild West out there. Regulating the influencer space would really help and I hope that in five year’s time influencers are still around and working with brand’s in a more defined way.

What is the optimum number of subscribers/followers that you can manage?

I am very happy with the number of followers I have. Even though there are one billion monthly active users on Instagram it can still be hard to grow!

If you had one wish what would it be?

I think just to continue creating content that I am proud of and working with brands that give influencers the freedom to create content that will engage well on their feeds and that of the brand. That is so important.

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