What platform has been most effective for you and why?
The most effective platform for me has been LinkedIn and my own CRM database in terms of engagement, but Twitter in terms of mass reach. I’m less concerned about volume of followers and more interested in being connected to the people that count. My LinkedIn address book spans over 7500 senior execs from all over the world and that’s proved to be a really valuable asset.
What has been your biggest achievement so far?
My latest book, Powered By Change
became a Sunday Times Bestseller and went to Number 1 in the Amazon charts. I was really chuffed with that as my previous 4 books didn’t do so well (although I’m still super proud of them!).
Where do you see the industry in 5 years time?
I think we’ll have less delay times, more immediacy and way more transparency. I’m a fan of truth and trust so anything that enables that to shine through would hopefully be more apparent. I’m also a fan of filtering noise from signal, so hopefully, the industry will be more filtered in the future.
What is the optimum number of subscribers/followers that you can manage?
I think it’s mainly down to the quality rather than quantity. I’m not sure there’s an optimum number to be honest.
If you had one wish what would it be?
I wish that we would spend as much time seeking meaning and observing our inner journey, as we do seeking stimulation from the outside.