Life As An Influencer is a ‘behind the scenes’ view of the often hectic world of influencer marketing. This week we hear from Chris Ball, AKA Sacriel, Top Twitch Streamer – https://www.twitch.tv/sacriel
I began as a YouTuber in my spare time, I would work on gaming videos everytime I got home from work. Before long a few of my videos gathered a lot of attention and my viewership rocketed. As timing would have it, the company I worked for was sold and I was given the offer of redundancy or a promotion in the new company to a role I didn’t want. By this time I was making the same amount of money from YouTube so I figured if I went full time on YouTube I could ‘float’ on my redundancy money and other savings and give it my best shot. Turns out it paid off.
Who/what has been your biggest influence?
There have been a lot of inspirational content creators I look up to. Two of my main inspirations are LethalFrag and Day9tv who I consider the gold standard of content creation. They emit positivity and dedication, and make me want to be a better creator.
Which platform has been most effective for you, and why?
After my initial success on YouTube I noticed a significant reduction in my viewership overnight due to a YouTube algorithm change, I felt like my success should depend on my content and not the whims of an algorithm controlled by a company I can’t communciate with. Many of my viewers had been asking me to stream my content on Twitch, and once I began I never looked back. The ability to create live content and communicate with my audience in realtime was a much better fit for me.
What has been the biggest challenge for you so far?
One thing that I hadn’t anticipated was the sheer amount of time required to be a full time content creator. Out of the gate I stream around 8-hours per day 6-days per week, but before and after the stream I spend several hours working on other aspects of the channel – coding, artwork, community management, checking and replying to social media, posting clips, business development, content research, arranging meetings with sponsors and other companies. It isn’t something one person can do alone. I learnt quickly to trust and rely on a great support team. I’m lucky to have my wife as my business manager and a team of amazing moderators that help me with my daily duties.
What has been your biggest achievement so far?
I am very proud of the companies that have chosen me above so many others and continue to work with me year after year. It is one of my greatest joys when brands I love tell me that ‘I am a delight to work with’ and ‘how much they value and respect my community and me’. Getting to work with Intel and Corsair year after year, and companies like Ubisoft, 2k, and Warner Brothers all repeatedly wanting to engage with the 42nd (that’s my community) through me is a dream come true.
Where do you see the industry in [five] years’ time?
I would like to build in game development into both my personal time and into a small part of my content. I think with the unique skill set and experience I have and solutions I’ve come up with to many issues that plague games, I could make something that would thrive on Twitch for a long time – which of course equates to strong sales figures.
What is the optimum number of followers/subscribers?
I’m not sure there’s a number answer to this question. One could argue there’s never a limit to growth, but another side of that says with too many you become so known you lose a good deal of personal freedom. I think it’s all subjective and based on each creator’s own personal desires. For me, I’m blessed enough already, but always hope to attract more great people to our community.
If you had one wish, what would it be?
For more time. Life is too short – there will never be an end to the things I want to do or learn, so if there was more time in my life like hours in the day or years added on, I know I’d fill it all and still want more.