BCMA will give a voice to the influencer marketing industry and promote the value of influencer marketing to brands
The Branded Content Marketing Association has launched a global Chapter, BCMA Influence to represent the Influencer Marketing Industry, promoting the value of influencer marketing to brands.
Influencer marketing is currently one of the fastest growing advertising sectors, with the industry is expected to be worth up to $10bn globally by 2020*. There are millions of influencers, bloggers and YouTube content creators around the world and around 750 influencer platforms**.
Brands need reassurance in knowing who to trust and that it should be a valued part of the marketing strategy. The BCMA is extending its highly valued accreditation scheme to validate and ensure Influencers have genuine followers. Its aim is to create a standard of best practice and represent the best in class.
Among the benefits for influencer members are measurement, research, exclusive new member workshops, free debt collection service, conference panel representation, free legal helpline, online directory, accredited member badge, merchandise partnerships and much more.
Among those already signed up are Whalar, Tagger Media, Buzzoole, Influencer Intelligence, Influencer DB, Onalytica, Fourth Floor Creative, Mirriad, Scott Guthrie and influencers, such as James Middleton, Zoe Timmers, Louise Simpson (Three Little Tinkers), Anthea Biggs, James Bamsey, Meagan Bickerstaff, Charlie Wild and Jess Last (The Travel Project) and Rob Eades (Lean Student Chef), Alex Galviz, top Linkedin voice, Sarah-Jayne and Dean Anthony Gratton (The Influencers) and Rosalind Shimmen (Founder of The Influencer’s Diary)
Hannah Brookman, Managing Director of Tagger Media Group commented…
As the influencer marketing space becomes more and more crowded and chaotic, it is vital that we have an independent body like the BCMA representing and regulating the space. We at Tagger are proud to be a partner, and very much look forward to the role we will play in professionalising the industry.”
The official launch of BCMA Influence was marked with an exclusive launch party to a packed media and influencer crowd at Mahiki Club in London on the 11thJuly. Global CEO of the BCMA, Andrew Canter who opened the evening highlighted the importance of this Chapter and the progress already made by the association, stating:
With Influencer Marketing set to continue it’s rapid growth and importance, the BCMA is proud to represent the key players in the industry. We will give members a collective voice and promote the value of influencer marketing. Using our experience and knowledge in working with members we will give additional confidence to brands that are planning to engage with Influencers as part of their marketing strategy.”
* Source: Mediakix
** Source: The State of Influencer Marketing 2019: Benchmark Report published by Influencer Marketing Hub. The figure refers to the ecosystem that has formed around influencer marketing rather than platforms specifically ‘support companies and apps to simplify the process for both brands and influencers’