We are delighted to announce the BCMA (Branded Content Marketing Association) has appointed Mike Longden as a UK Advisory Board Member.Mike’s brand development career spans over 20 years across ecommerce and service sectors, in both the client-side and agency environments. Passionate about brands, he founded the performance-based marketing and TV production specialist thecoalshed, in 2011.Previously, he launched the UK’s first internet-only car insurer, elephant.co.uk, brought fame and notoriety to esure, overseeing the memorable Michael Winner “Calm Down Dear” campaign and was the first to welcome music and song to the price comparison sector, with the introduction of uSwitch’s highly successful “U gotta switch!” campaign.BCMA Global CEO, Andrew Canter commented, “We are delighted to welcome someone of Mike’s calibre to the BCMA Advisory Board. His knowledge and exemplary track record in creating engaging and effective branded content campaigns will be invaluable moving forward at this exciting time for the industry.”
thecoalshed Founding Partner, Mike Longden added, “I am thrilled to be joining the BCMA Advisory Board during this exciting time of growth for the sector. I look forward to sharing insight from my time in the brand development space, in order to help the team develop both a strategic framework and valuable offering for fellow BCMA members.”
Mike joins the BCMA UK Advisory Board alongside leading practitioners within the branded content industry including, Simon Baker, Head of Branded Content at ITN Productions, Ellen Marzell, Brand Operations & Media at Vodafone, Stewart Thomson, Client Services Director at Tapestry Research and Claire Heys, Director of Commercial Brand Partnerships at ITV.
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