‘Everything is Awesome’ was the theme song for the hugely successful film ‘The LEGO Movie‘. It’s truly amazing that a family-owned Danish toy company founded in 1932 funded ...Read more Comments Off on Branded content is awesome!
Andrew Canter Posts
Video compilation of Top 10 Italian Branded Content & Entertainment Examples from OBE’s Elena Grinta on BOBCM. ...Read more Comments Off on Case Study: Top 10 Italian Examples
Digital word of mouth can bring down organisations and governments. It can also build brands more efficiently and faster than any channel that has ever existed. The marketing ...Read more Comments Off on BCMA’s Andrew Canter on the Rise of Human Brands
The BCMA’s CEO Andrew Canter discusses measuring branded content success and the content monitor and placement monitor tools developed in partnership with Ipsos MediaCT. This article was originally published ...Read more Comments Off on Branded Content: Measuring success