Nelly has 15+ years experience growing media brands and developing digital marketing and content strategies within start-ups and larger corporations. Currently, she is the global head of content at Soho House Group where she oversees digital and content strategy across all business units and sub-brands globally, including Soho House, Soho Home, Health Club, Soho Works, retail, partnerships and events. Previously, Nelly was the founding editorial director of T Brand International, the global arm of The New York Times' brand-marketing agency, and held senior positions at Monocle magazine, including head of special projects and publishing, and Toronto bureau chief. Organizations and brands she's worked with on consultancy and brand-marketing partnerships include LVMH, Nike, L’Oreal, Chanel, Cartier, Airbnb, UBS, Credit Suisse, Samsung, BMW, Korean Air, Singapore Tourism Board, the City of Rio de Janeiro.