Gordon Glenister, BCMA Head of Global Influencer Marketing

An international expert in the areas of membership, promotional merchandise and influencer marketing, Gordon joined Team BCMA in 2018.


The experience Gordon brings to BCMA is extensive, from helping organisations create or revisit their strategic plan and explore a host of new opportunities aimed at driving profitable growth.

Gordon runs strategy workshops; helping organisations create or revisit their strategic plan as well as looking at new opportunities. Training; including the provision of content for online courses.

As a Keynote speaker Gordon has spoken at conferences and events globally, key topics including but not limited to: effectiveness of promotional products, importance of membership and community engagement and latterly the importance and value of influencer marketing for brands.


The driving force behind the creation of an piece of work within the BPMA using mystery customer research allowing for some amazing insight on increasing awareness of best practice within the industry.