Andrew Canter, BCMA CEO

Andrew is amongst the leading practitioners in branded content with over thirty years of experience working in marketing communications.


He is Global CEO of the BCMA (Branded Content Marketing Association), the leading global body for branded content and influencer marketing practitioners, promoting best practice, sharing knowledge and growing the industry. He has been instrumental in developing the Global Content Monitoring Tool in partnership with leading global research company, Ipsos MORI, that has been widely used by the industry. 

Andrew is also Chief Content Officer (CCO) at Global Living Brands, offering clients global influence monitoring, reputation enhancement, strategic marketing, branded content creation and profile management. In his role as CCO, he is heavily involved in consulting, selecting and developing suitable branded content projects.


Andrew is Honorary Professor at the School of Arts and Digital Industries, University of East London - the first Professor of Branded Content - and teaches at the Met Film School. He lectures in Branded Content Marketing and regularly speaks at major international conferences. He is Co-Author of the academic study, Defining Branded Content for The Digital Age and author of several other publications, including Fifteen Years, A Branded Content Story, bringing together 60 leading industry experts. 


Andrew is a member of the IPA's Effectiveness Week Advisory Board and is also an Advisor to the Branded Content Research Network that brings together leading Academics and Practitioners. 


Andrew is married with three young children. He has supported Watford Football Club and is obsessed by all things horological. He is a Liveryman of the Worshipful Company of Clockmakers and has been awarded the Freedom of the City of London. He is also Co-Founder of MrWatchMaster, a marketing platform to 'talk about watches'.

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