The BCMA Influence global Chapter has been launched in recognition of the challenges brands face in this often-complex sector.

The business of Influencer Marketing has grown exponentially in the past year, with an ever-increasing number of brands entering the market. BCMA Influence has been launched, following a wide-ranging consultation amongst members to understand and identify the key issues facing brands, agencies, producers and platforms.

The BCMA will be commissioning research, producing best practice guides and extending its accreditation scheme to give additional confidence to brands that are planning to engage with Influencers as part of their marketing strategy.


Global Head of Influencer Marketing

  • Gordon spent the previous 11-years heading up the UK promotional merchandise association, BPMA.
  • He has also held a number of senior sales & marketing positions within major international brands.
  • Gordon has been an award judge for the BPMA student design competition, the Institute of Sales Management & the Institute of Promotional Marketing. A qualified digital marketer & has been the publishing director of the successful Product Media magazine.
  • Instrumental in the launch of the first association trade show which was a huge success & subsequently followed the launch of Merchandise World. 
  • Gordon launched the first ‘Promotional Products Week’ & also the UK’s first online education programme for the promotional products industry. More recently he has run his own membership consultancy

Council of Influencers

(Advisory Board)

Alex was Head of Training & Development for a Foreign Exchange broker by the time she was 24.

Finding herself a round peg in a square hole & unable to find a role aligned with her skills, Alex decided to create her own portfolio career. In December 2017 LinkedIn named her in the top 12 most influential writers in the UK.

Her readership has grown to almost a million. She is a sought after speaker, trainer, writer & community creator.


A model & Instagram star who as a Confidence Coach helps others to eliminate anxiety & regain control of their life.

He posts a variety of motivational posts as well as modelling pictures on beaches & in studios.

Adam specialises in growing Instagram pages for Influencers, Coaches, Bloggers, Consultants & Small Brands.



Best known for writing the parenting & lifestyle blog

Winner 'Best Dad Blog' at the inaugural Vuelio Online Influence Awards in November 2019.

An experienced writer, journalist, social media / PR professional, public speaker & consultant.

Considerable experience in all these areas & has worked for large & small organisations in all sectors.


Content creator, author & illustrator.

Louise founded Three little Tinkers & is an incredibly talented artist, writer & is children's book author.

Her beautiful new book, Creature Features, is a combination of pictures that would inspire & engage children along with facts their parents would enjoy reading & they didn’t necessarily know before but also a book that’s not too long.

With over 4 years experience in the industry & a reach of over 20,000,000, Bamsey Digital has been created to help brands bring their social media goals to life.

Starting from scratch & creating social media channels for new business or growing an already established online presence.

Industry Steering Group

BCMA Influencr Tom Curtis Branded Content Marketing Association

Jo leads the firm’s Brands & Intellectual Property group, advising clients on advertising & marketing campaigns, exploitation of intellectual property rights & content.

Clients include brand owners, content creators, communications agencies & media platforms.

Jo is named as a leading individual for advertising & marketing in Chambers & Partners & is also cited for brand management work in the Legal 500.

BCMA Influence Jonathan Hardy Branded Content Marketing Association


Professor of Comms & Media

Jonathan is recognised internationally as a leading theorist of media political economy & for specialisms including media-advertising relationships, media systems, & media policy.

He teaches & writes on the political economy of convergent media; international communications & comparative media systems research; the relationships between media & marketing communications; digital journalism; communications law & regulation; media policy & reform.


BCMA Influence Jonathan Hardy Branded Content Marketing Association


Global Account Director

Early in her career, Christine worked at various start-ups with marketing roles in brand management, consultancy, and ad tech, promoting established and launching new-to-market brands. One of which has held the position of #1 bestselling niche fragrance in Selfridges, Oxford Street London.

Christine is also a member of the International Advertising Association's Marketing Board Commitee (IAA UK) and her most recent role was with Fanbytes, a leading influencer marketing agency where she headed up the brand partnerships for the UK's first TikTok creator house. 

Her extraordinary experience extends to TV and events, running brand partnerships and sponsorships for some of the biggest entertainment events globally such as MTV EMAs, Nickelodeon Kids Choice Awards and the first ever VidCon, London.


Co-founder & CEO 

CEO & Founder of Influencity, the most completed AI-powered Influencer Marketing platform for worldwide brands & agencies.

Daniel started his career as a tech consultant for the most world prestigious consulting firms.

Has worked & lived abroad in Australia, Germany, UK, Ireland, Spain, the US & more.



Named Next Generation Partner for Brand Management in the Legal 500 2019 Rankings.

He provides legal advice in relation to all kinds of brand-led content, including advertising & marketing campaigns, social & PR, on a range of legal & regulatory issues.

Expertise in advertising, marketing & promotions sectors.

Advises numerous well known ad agencies, & some of the biggest brands in the world, in relation to their advertising campaigns and sales promotions.

Open Influence is a full-service company that works with brands by matching them with the right influencers across all platforms (Snapchat, Instagram, Twitter, Facebook, TikTok, YouTube, and the rest!) to tell their brand story. 

Factory Media Account Lead followed by Head of Agency Sales where the focus was on growing the branded content side of the business by leading the agency team.


Head of Talent & Influencer Marketing

Craig is a pioneer in influencer strategy, marrying together brands and talent to deliver best-in-class engagement.

Over the past decade his work in the talent industry has spanned across a multitude of mediums including TV, film, music, fashion and digital content.

Utilising this experience, he oversees the management of The Corner’s talent roster, and leads influencer procurement for brand content across the agency.


Founder & CEO

Jeanette is the Founder and CEO of beyondinfluence, an influence & brand ambassador marketing agency helping clients to ride the next wave of marketing.


She is a champion and an independent thought leader on social and emerging technologies, with a track record of building and implementing effective integrated marketing and communication initiatives by putting data and storytelling front and center.


Influence marketing has proven to be the lightning rod helping people and brands to stay connected during these unprecedented times of the Covid19 pandemic and social unrest. As the only marketing discipline that delivers results at scale, she is poised to help businesses to master influence marketing at scale and is on a mission is to create harmony between creators and brands by bringing trust and relevance to advertising.

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