Global Council

The BCMA's Global Council is responsible for helping grow the association around the world and is made up of  representatives from the BCMA's Executive Board, Chapter Heads,  Affiliate Partners and representatives from Global Member companies:

BCMA Branded Content Marketing Association UK CEO Andrew Canter


Chairman &


  • Amongst the leading practitioners in branded content with in excess of thirty years of experience in marketing communications

  • Has been instrumental in developing the Global Content Monitoring Tool in partnership with leading global research company, Ipsos MORI, that has been widely used by the industry

  • Andrew is Honorary Professor at the School of Arts and Digital Industries, University of East London - the first Professor of Branded Content - and teaches at the Met Film School

  • He is a member of the IPA's Effectiveness Week Advisory Board and is also an Advisor to the Branded Content Research Network that brings together leading Academics and Practitioners. 

BCMA Branded Content Marketing Association UK Gemma Hitchens


Global Board Director

BCMA Branded Content Marketing Association UK Maya Bogle


Head of Branded Content & Entertainment Strategy

  • Rebecca is a dynamic business leader with almost 20 years experience in the digital marketing sector, 12 years of which have been in the branded content space both in the UK and globally.

  • Having held senior positions spearheading business development and commercial growth at BrightTALK, Outbrain, The Drum and most recently Codec, she has vast experience working with both B2B and B2C businesses and brands, as well as their agencies.

  • In addition to content marketing, she also has a real passion for the disruptive technologies that have the potential to supercharge it.

  • SVP Head of Planning with 26 years experience in Advertising and Marketing, extremely devoted to developing Brand Narratives for the powerful intersection of Marketing, Entertainment, Advertising and Culture, engaging fans through Non intrusive territories in the Era of Participatory Culture.

  • Advisory Board Member & Strategic Consultant of Asas da Imaginação, a Cultural, Art, Branded Content & Entertainment and Transmedia platform.

  • Worked at McDonald’s, Citibank and in the agencies Ogilvy, Africa (ABC Group), DM9DDB, McCann and Leo Burnett.

  • Also Co-founded the agency M&C Saatchi Brazil and designed the philosophy and culture of Wanted, a Transmedia and Branded Content & Entertainment Agency.

BCMA Branded Content Marketing Association UK Chris Sice


Global Group Director of Content, Soho House

BCMA Branded Content Marketing Association UK Jadis Tillery


Head Of Brand & Marcomms, Vodafone Spain

  • Nelly has 15+ years experience growing media brands and developing digital marketing and content strategies within start-ups and larger corporations.

  • Currently, she is the global head of content at Soho House Group where she oversees digital and content strategy across all business units and sub-brands globally, including Soho House, Soho Home, Health Club, Soho Works, retail, partnerships and events.

  • Previously, Nelly was the founding editorial director of T Brand International, the global arm of The New York Times' brand-marketing agency, and held senior positions at Monocle magazine, including head of special projects and publishing, and Toronto bureau chief.

  • Organisations and brands she's worked with on consultancy and brand-marketing partnerships include LVMH, Nike, L’Oreal, Chanel, Cartier, Airbnb, UBS, Credit Suisse, Samsung, BMW, Korean Air, Singapore Tourism Board, the City of Rio de Janeiro.

  • Cristina Barbosa is Head Of Brand & Marcomms of Vodafone Spain.

  • She is a Commercial Law graduate from the CEU San Pablo University and has over 20-years of professional experience.

  • Cristina joined the network operator in October 2013 as Head of Marketing for Personal Costumers. Previuosly, she was leading the Marketing Services and Strategies of Citibank Spain as Director.

  • Between 2001 and 2006 she worked at Aldeasa for its Communication Department as the Loyalty Membership and Customer Service Manager.

  • Her professional debut was at the Gillette Co.’s Marketing Department, where she took on brands like Oral B, Paper Mate and Waterman.

  • A recognised advertising heavyweight Spero has been involved in the industry for over 30 years and has accumulated numerous awards including Loeries, London International, New York as well as Greek Businessman of the Year which was awarded by ex-South African president Nelson Mandela.

  • Spero was responsible for Launching Coca Cola in Dubai, Bahrain & Dubai when Coca Cola was introduced to the Middle East. Spero is a Member of the highly acclaimed Loeries Awards Committee, South Africa’s premier awards ceremony and in 2006 was elected to sit on the Loeries Awards chairing the experiential category.

  • In addition to that he is a Founding member & Chairman of the Experiential Association of South Africa – EXASA

  • As a branded entertainment consultant, strategist and journalist, Sandra connects products with content that fits the brand message.

  • Sandra specialises in 360-degree concepts that support an emotional impact on customers.

  • As a journalist, she co-edits the blog BEO Branded Entertainment Online and looks forward to interesting interviews with international specialists.

BCMA Branded Content Marketing Association UK Fran Cassidy


Chief Executive Officer, IPG Mediabrands France

BCMA Branded Content Marketing Association UK Ellen Marzell


Portfolio Director, Republic Advertising Agency

  • Thomas Jamet is the CEO of IPG Mediabrands France and a renowned leader in the branded content industry.

  • Prior to IPG he was a member of the Board and Chief Strategy & Innovation Officer for ZenithOptimedia.

  • He has overseen the development of integrated branded content campaigns that built image and business for brands like Ralph Lauren, Chloé, Clarins, Renault, Swarovski, Tic-Tac, Blackberry, HTC, Orange, L’Oréal Paris, L’Oréal Men Expert, Garnier

  • He is the author of two essays, teacher in Sciences & Keynote speaker at major communication events (Cannes Lions, MIPCube, MIDEM, Cristal Festival)

  • András Furák is the portfolio director of Republic Advertising Agency.

  • Republic Group is one of the biggest independent branding agency in Hungary.

  • They won the only Gold Lion winner awarded for the integrated campaign of that launched Vodafone Hungary. Republic is a partner of Siegel+Gale, New York and has managed successful campaigns including, T-Mobile, Coca–Cola and E-On. Furák is part of the Republic Board and has fifteen years experience in marketing and communications.

  • He worked for Axel Springer Ag where he was responsible for Portfolio communication and sales figures.

  • He joined Republic Group in 2011 and is responsible for new business and executional branding processes.

  • He is a main organiser of BrandFestival, which is the most influential media and leadership summit in Central Europe.

BCMA Branded Content Marketing Association UK Eleanor Thornton-Firkin


Founder & CEO [L]earned Media

BCMA Branded Content Marketing Association UK Neil Boorman


Managing Director, OMD Fuse Russia

  • Sam Zises is the Founder and CEO of [L]earned Media, a content marketing and design agency. Before [L]earned Media, Zises founded the social media startup Wendr, which he sold and licensed to Budweiser in the U.S., and BlackBerry in Latin America.

  • Zises’ prior experience includes Ogilvy & Mather’s OgilvyEntertainment and Big Fuel, where he developed and executed branded content campaigns for clients including American Express, UPS, IBM, Colgate-Palmolive, Fisher-Price, McDonald’s, Yahoo! and KFC.

  • Zises has been a featured speaker at both Google and New York University.

  • He is a leader of the Northeastern University New York City Alumni Chapter, where he graduated with a degree in communications and a concentration in media studies.

  • Zises serves on the UJA-Federation of NY’s Young Entertainment Executive Committee and was the inaugural Chair of the Birthright Israel Alumni Council of New York.

  • Anton Efimov is managing director of OMD Fuse Russia, who have be responsible for a number of high profile branded content campaigns for global brands such as, Evian, Martini and McDonalds.

  • They will work alongside AdIndex, an information service for the advertising/marketing industry which has the largest database of the advertising market in Russia and will assist the development of strategic partnership between advertisers and the companies represented in Russia.

BCMA Branded Content Marketing Association UK Simon Baker


Chief Ideation Officer, Atharva Marcom

BCMA Branded Content Marketing Association UK Adam Harris


Managing Partner, Welcome Digital & Hello Consulting

  • Karnvir’s journey in content started over two decades ago in the era of 2.4 kbps modems, when he assisted in creating one of the earliest Bulletin Board Systems (BBS) – in a pre-internet era!

  • In the past Karnvir has been on all sides of the content ocean – be it print, electronic or digital.

  • He was part of the editorial team at PC World India – India’s most popular technology publication, and engaged with global technology brands like Microsoft, Oracle, Yahoo, amongst others.

  • His series of research papers, titled “Strategic Web Marketing”, were one of the first to explore concepts such as Return On Investment (ROI) in the digital space.

  • Olgierd's digital adventure started in 1995 in one of the first digital agencies in Poland.

  • In 1999, shortly after graduation, he founded his own agency - Digital One. In 2004-2009, the agency was responsible for digital offering within the Euro RSCG Group in Poland (now Havas).

  • From 2009, Digital One focused on a strategic approach to digital.

  • That led to the next game changing decision.

  • In 2015, D1 was acquired by Deloitte, and Deloitte Digital CE was formed based on his company. 

  • For 3 years, he's been actively involved in building the new type of creative digital consultancy.

  • He has learned valuable lessons of international collaboration and digital transformation methods.

  • He has now returned to the entrepreneurial role in 2019 - building a 'next gen' digital professional services group of companies around Welcome Digital and Hello Consulting.

BCMA Branded Content Marketing Association UK Darren Khan


VP of Partnerships, CitizenNet, Condé Nast

BCMA Branded Content Marketing Association UK Christina Da Silva


Branded Content Consultant, Producer

  • Adam Hua is the VP of Partnerships at CitizenNet, a Condé Nast company. CitizenNet specializes in prediction technology for social media advertising in Los Angeles, CA.

  • Adam conceptualises and brings new solutions and products to market while fostering partnerships and business development.

  • He has 15 years of digital and social advertising experience. Previously, Adam held senior executive roles at Adaptly, Compass Labs, and Marchex and been a part of two exits in the startup space.

  • He is also the co-founder of Discovered, an entertainment marketplace, and an advisor to The Joint Chiropractic (Rosemead, Hoboken Franchisee), Magnitude Digital and HeroLA.

  • Haem Roy is a Creative Strategist, Marketer, and Branded content expert with extensive experience across Canada and international markets.

  • Haem has worked both on the creative as well as business side, and led all aspects from strategy, branded content creation, pitching, execution, marketing and optimization.

  • She was part of the team building custom series and solutions for brands such as Unilever, Mercedes Benz, Blender’s Pride, and with her marketing experience, has optimised the solutions to take the impact further. 

  • Haem is a storyteller, and she brings stories of brands and consumers together. And she continues to find and create stories everywhere she can!

  • Haem is part of a Toronto-based improvisational comedy troupe ‘Eyesore’, an advanced scuba diver, writes poetry and short fiction, watches a ridiculous amount of superhero shows, and never misses a chance to voice her opinions related to areas of her expertise.

  • An international expert in membership, promotional merchandise & influencer marketing.Gordon runs strategy workshops; helping organisations create or revisit their strategic plan as well as looking at new opportunities. Training; including the provision of content for online courses.

  • A Keynote speaker, Gordon has spoken at conferences & events globally, key topics including but not limited to: effectiveness of promotional products, importance of membership & community engagement & latterly the importance & value of influencer marketing for brands.

  • Emily is a branded content Executive Producer with over 15 years industry experience.

  • Beginning her career at Pod Film in Sydney she then spent several years agency side in the UK at Grey London before establishing and running the first film content department at global digital agency AKQA.

  • On her return to Australia, she again established a film content department at The White Agency in Sydney. Tapping into her entrepreneurial spirit she went on to become co-founder and Executive Producer of award winning branded content creative agency

  • She has worked across numerous high profile brands such as Macquarie, P&G, Nokia, Mars, Nike, Fiat, Ferrari, GE, CBA, Xbox, Lexus and VW

BCMA Branded Content Marketing Association UK Dave Roberts


Branded Content Expert & Creative Consultant

BCMA Branded Content Marketing Association UK Greg Turzynski


General Manager at Osservatorio Branded Entertainment

  • Jan is a Branded Content expert & Creative consultant, lecturer, serial award juror, and founder of Ideatakeaway – an idea and concept consultancy creating synergy between content and marketing, also known as Branded Content.

  • As a branded content expert Jan has created groundbreaking content campaigns for the Danish and Nordic markets on TV, radio and the internet for customers including Ford Motor Company, Unilever and more.

  • Jan has served on a number of award juries, including: the Cannes Lions inaugural Branded Content & Entertainment jury in 2012; the Cristal Festival Branded Entertainment & Content in 2014; and also Webby and Lovie awards.

  • Anna Gavazzi is Director General of the Osservatorio Branded Entertainment (OBE), Italy.

  • OBE is the association that studies and promotes the diffusion on the Italian market of branded entertainment as a strategic lever for integrated brand communication.

  • Active since 2013, OBE is the reference point in Italy for all stakeholders in the branded entertainment supply chain.

  • Anna is a Graduate in Communication Sciences from the ILUM University of Milan, Anna has previously held senior positions at Mediaset, Sky Italia and Telecom Italia.

  • Formerly she worked for Viacom, Telecom Italia, LA7 (Italian independent broadcaster), France Télévisions and Institut National de l’Audiovisuel (INA)