ANNA GAVAZZI

BCMA Italy Associate

Osservatorio Branded Entertainment General Manager

• Driven by a great passion for communication, she has been working in Telco & Media industry for more than 15 years.
• Senior positions at Mediaset (italian greater private brodcaster), Sky Italia & Telecom Italia.
• A graduate of IULM University of Milan, Anna also has an MBA essential from London School of Economics.
• OBE is the industry body in Italy that studies & promotes the diffusion of branded entertainment as a strategic lever for integrated brand communication.
• Active since 2013, OBE is the reference point in Italy for all stakeholders in the branded entertainment supply chain: who commission (advertiser companies); who create and produce content (creative agencies, production companies); who plan (media agencies), who regulate (the institutions), who inform (press, Universities, Associations, at a national and international level).