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The BCMA Influence global Chapter has been launched in recognition of the challenges brands face in this often-complex sector.

The business of Influencer Marketing has grown exponentially in the past year, with an ever-increasing number of brands entering the market. BCMA Influence has been launched, following a wide-ranging consultation amongst members to understand and identify the key issues facing brands, agencies, producers and platforms.

The BCMA will be commissioning research, producing best practice guides and extending its accreditation scheme to give additional confidence to brands that are planning to engage with Influencers as part of their marketing strategy.


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Global Head of Influencer Marketing

  • Gordon spent the previous 11-years heading up the UK promotional merchandise association, BPMA.
  • He has also held a number of senior sales & marketing positions within major international brands.
  • Gordon has been an award judge for the BPMA student design competition, the Institute of Sales Management & the Institute of Promotional Marketing. A qualified digital marketer & has been the publishing director of the successful Product Media magazine.
  • Instrumental in the launch of the first association trade show which was a huge success & subsequently followed the launch of Merchandise World. 
  • Gordon launched the first ‘Promotional Products Week’ & also the UK’s first online education programme for the promotional products industry. More recently he has run his own membership consultancy

Council of Influencers

(Advisory Board)

  • Roles include managing startups; marketing & working with celebrities such as Katie Price across YouTube, Social Media & Virtual Reality.

  • Tom has started a number of agencies; OUP while at University & TwelveA.M, founded alongside Jamal Edwards MBE of SB.TV.

  • Tom is passionate about the responsibility & role of Social Media in society & using influence for good.

  • A model & Instagram star who as a Confidence Coach helps others to eliminate anxiety & regain control of their life.

  • He posts a variety of motivational posts as well as modelling pictures on beaches & in studios.

  • Adam specialises in growing Instagram pages for Influencers, Coaches, Bloggers, Consultants & Small Brands.

  • With over 4 years experience in the industry & a reach of over 20,000,000, Bamsey Digital has been created to help brands bring their social media goals to life.
  • Starting from scratch & creating social media channels for new business or growing an already established online presence.
  • A business mentor, published author, influencer-specialist but best known as the founder of the Health Bloggers Community.

  • Serial start-up founder & professional troublemaker, she is obsessed with avocados & helping people making an impact in health and wellness.

  • Best known for writing the parenting & lifestyle blog

  • Winner 'Best Dad Blog' at the inaugural Vuelio Online Influence Awards in November 2019.

  • An experienced writer, journalist, social media / PR professional, public speaker & consultant.

  • Considerable experience in all these areas & have worked for large & small organisations in the private, public & voluntary sectors.

  • After a career break to start a family Anthea found herself searching for a creative outlet which worked around family life Initially using social media as a platform to share her interiors & styling tips, as her audience grew she was able to showcase her creative abilities & become an active member of the content creator community.

  • Antheas website further shows her creative flair to offer interiors & styling tips to her audience & professional content creation services.

  • Content creator, author & illustrator.
  • Louise founded Three little Tinkers & is an incredibly talented artist, writer & has children's book author.
  • Her beautiful new book, Creature Features, is a combination of pictures that would inspire & engage children along with facts their parents would enjoy reading & they didn’t necessarily know before but also a book that’s not too long.
  • A comedian, script writer, presenter & content creator who has worked across social & traditonal media.

  • In 2007 Laura won a Radio 1 competion kick starting her presenting career, she subsequently became the TV reviewer on Nick Grimshaw & Annie Mac’s Radio 1 Sunday Show, before working with Capital FM. Laura has worked with BBC Comedy, Comedy Central, Disney, CBBC, Hat Trick's online comedy channel & scripted for CBBC.

  • Alex was Head of Training & Development for a Foreign Exchange broker by the time she was 24.

  • Finding herself a round peg in a square hole & unable to find a role aligned with her skills, Alex decided to create her own portfolio career. In December 2017 LinkedIn named her in the top 12 most influential writers in the UK.

  • Her readership has grown to almost a million. She is a sought after speaker, trainer, writer & community creator.

  • Originally from the Rhondda Cynon Taff in South Wales Akeem now spends the majority of his time in London.

  • Best known for appearing on the reality television series Big Brother in 2018 in which he was the UK runner up.

  • Since leaving the Big Brother house he's been involved in television & radio interviews, special guest appearances, modelling, charity work & public speaking.

  • Akeem is currently Operational Manager for one of the leading UK fashion brands, G.Salvatore Ltd.

Industry Steering Group

  • Tom joined MediaCom back in 2000 with an art degree & a 2-year stint at another agency under his belt.

  • Since then he’s had five very distinct roles: Planner, Head of Visualisation, Joint Head of MediaCom Create, Creative Director & now Head of MediaCom Beyond Advertising UK.

  • As a merged UK & Worldwide department specialising in content creation, production & distribution, the MBA London team is responsible for the delivery of projects for both local market & international clients.

  • Jonathan is recognised internationally as a leading theorist of media political economy & for specialisms including media-advertising relationships, media systems, & media policy.

  • He teaches & writes on the political economy of convergent media; international communications & comparative media systems research; the relationships between media & marketing communications; digital journalism; communications law & regulation; media policy & reform.

BCMA Influencer Jo Farmer Branded Content Marketing Association
BCMA Influencer Rich Keith Branded Content Marketing Association


Brand Partnerships Director


  • Jo leads the firm’s Brands & Intellectual Property group, advisesing clients on advertising & marketing campaigns, exploitation of intellectual property rights & content.

  • Clients include brand owners, content creators, communications agencies & media platforms.

  • Jo is named as a leading individual for advertising & marketing in Chambers & Partners & is also cited for brand management work in the Legal 500.

  • Early in her career, Christine worked at various start-ups with marketing roles in brand management, consultancy, and ad tech, promoting established and launching new-to-market brands. One of which has held the position of #1 bestselling niche fragrance in Selfridges, Oxford Street London.

  • Christine is also a member of the International Advertising Association's Marketing Board Commitee (IAA UK) and her most recent role was with Fanbytes, a leading influencer marketing agency where she headed up the brand partnerships for the UK's first TikTok creator house. 

  • Her extraordinary experience extends to TV and events, running brand partnerships and sponsorships for some of the biggest entertainment events globally such as MTV EMAs, Nickelodeon Kids Choice Awards and the first ever VidCon, London.

  • Sylvia is driven, hard working & always willing to accept a challenge.

  • A superb multitasker, organised with a team-orientated attitude.

  • Kills include, Social Media, copy writing, community management, retail sales, professional catering, hospitality at events, event organising, assisting at photographic shoots & radio production.Sylvia is a passionate foodie and is aspiring to better her food knowledge & work in this ever growing industry.

  • CEO & Founder of Influencity, the most completed AI-powered Influencer Marketing platform for worldwide brands & agencies.

  • Daniel started his career as a tech consultant for the most world prestigious consulting firms.

  • Has worked & lived abroad in Australia, Germany, UK, Ireland, Spain, the US & more.

  • Named Next Generation Partner for Brand Management in the Legal 500 2019 Rankings.

  • He provides legal advice in relation to all kinds of brand-led content, including advertising & marketing campaigns, social & PR, on a range of legal & regulatory issues.

  • Expertise in advertising, marketing & promotions sectors.

  • Advises numerous well known ad agencies, & some of the biggest brands in the world, in relation to their advertising campaigns and sales promotions.

  • Open Influence is a full-service company that works with brands by matching them with the right influencers across all platforms (Snapchat, Instagram, Twitter, Facebook, TikTok, YouTube, and the rest!) to tell their brand story. 

  • Factory Media Account Lead followed by Head of Agency Sales where the focus was on growing the branded content side of the business by leading the agency team.
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