India is establishing itself as a key region for major brands using branded content as a core part of their marketing strategy. The BCMA India Chapter is being launched with the help of leading practitioners who will invite like minded professionals, passionate about building on the success of recent branded content campaigns to join.
In the era of 2.4 kbps modems, around 20 years ago, Karnvir assisted in creating one of the earliest Bulletin Board Systems (BBS), in a pre-internet era!
Part of the editorial team at PC World India – India’s most popular technology publication, & engaged with global technology brands like Microsoft, Oracle, Yahoo, amongst others.
His series of research papers, titled “Strategic Web Marketing”, were one of the first to explore concepts such as Return On Investment (ROI) in the digital space.
Karnvir was also a Radio Presenter on All India Radio, conceptualising, producing & delivering feature-rich programs.
Founder & Producer of “The Health Tips Podcast” – India’s oldest & most popular online health show – also on iTunes. He was also the co-founder of “Analyzing Finance” – a Finance publication in London – which brought the academic & the industry together.
For the last few years Karnvir has been the Founder and Director of Atharva Lifesciences Consulting Pvt. Ltd. Atharva Lifesciences Consulting creates content in the areas of science. Atharva Marcom is a full service Public Relations firm, delivering strategic solutions for content & marketing.