The BCMA’s Canada chapter was founded 3 years ago with the aim of expanding the Canadian branded content community, as well as bringing it together. Membership includes producers, brands, agencies & individuals involved in the industry, and interested in furthering it.

BCMA Canada’s Candid Chapters interview series speaks to experts on a variety of topics related to the content, marketing & advertising through a fun, engaging chat. The chapter has also established Content, Education, & Events committees & invites members to volunteer for the same, & lead the discussions in our market.

Canada is an innovation-filled, diverse market, & The BCMA Canada is inviting new members to be a part of the community.


Influencer / Content Creator $249.00 CAD

Individual $950.00 CAD
Small (2 - 49 employees) $1,995.00 CAD

Large (50 + employees) $2,995.00 CAD

Branded Content Marketing Association  BCMA Canada President Haem Roy


BCMA Canada President

Senior Branded Content Manager, In-house productions,

Rogers Sports and Media

  • Haem is a storyteller, specializing in understanding consumers to connect their stories with brands.

  • As a global Creative Strategist, Omnichannel Marketer, & Branded content expert, she has worked on both the creative as well as the business side, leading all aspects of strategy, content creation, pitching, execution, marketing & optimization.

  • Not only has Haem worked on custom series for major brands such as Unilever, Mercedes Benz but she has also led & built marketing teams across markets. A speaker & panellist, she co-hosts the BCMA Canada Candid chats, & actively advocates for diversity & inclusion.

  • Haem is part of a Toronto-based improvisational comedy troupe ‘Eyesore’.

Click below to register for

Advisory Board  

  • Kaaren is an award-winning creator & producer of original scripted & factual content for brands, digital, television & film. 

  • Kaaren has a passion for understanding where content and audiences are moving. She is a sought-after speaker & a visionary for the future of marketing & branded entertainment. 

  • Kaaren & her team have created original works for many brands including RBC, Kimberly Clark, Nokia & Unilever.

  • Kaaren is the founder of the BCMA in Canada & remains a huge supporter & advisor for the association.

  • Founder of AR Vision, an AR-focused marketing company

  • Working in marketing and graphic design for over 10 years, and in her previous role at a software company and media company, she saw an opportunity to connect design and technology as a marketing tool

  • Believes that technology and art are related and combining them correctly truly connects the digital and real worlds presenting an opportunity to enhance value for the marketing industry

  • Provides virtual experiences for marketers

  • Lead designer at a digital marketing agency, Space Creatorz, directing design for all venues of branding and digital ads

  • Nominated for various design awards, at International Design Trend Award, Korea Society of Design Trend, and Society of Korea Illusart.

Branded Content Marketing Association BCMA Founding Member & Global Advisor image Kaaren Whitney-Vernon


Founder, LeFace Entertainment 

BCMA Global Advisor Petra Hwang Branded Content Marketing Association Image


Director & Executive Producer, Render Media Inc.

  • Over 20 years marketing and communications experience in the film and television industry including 15 years as a Marketing Executive at Shaftesbury where she led all global engagement activities, including industry markets participation, industry and fan event management, awards and festivals, asset creation and delivery for domestic and international broadcast and distributing partners

  • Successfully lobbied for the creation of the Brand Content of the Year Award at leading industry market, MIPCOM for the global media industry

  • Has placed clients at Keynotes at the conferences such as MIPCOM, MIPTV, MipJr, SXSW, MIPTV, Tiff and Cannes Lions

  • Has led viewer facing campaigns for entertainment brands such as Murdoch Mysteries, seen in over 150 countries worldwide and the CBC’s number 1 primetime series, and Kimberly-Clark and Shaftesbury’s branded content series Carmilla, which now has over 130M in engagement

  • Produced broadcast promos for all three seasons of primetime series Hudson & Rex and four seasons of primetime series ReGenesis

  • Co-host of the BCMA’s Candid Chats series

  • An Experienced Creative Director, Director, and Producer, Mike  has worked with Fortune 500 brands to promote and educate through Video, Digital Media, and Experiences, while balancing his passion for documentary film making and community charitable work

  • He is an award-winning Creative Director, Director, and Producer with extensive hands on experience in video production

  • As the Director at Render Media Inc., an award-winning Video Agency based in Toronto, Mike has been able to put his full creative skill set on display while working with brands such as: Birks Jewellery, Bank of Montreal, Panasonic, Conair, Cuisinart, Covergirl, Clairol, Sally Hansen, Staples, Hero Burger, Pizza Nova, George Foreman, Dr. Ho, Dewalt, Skinny Girl Martini, Canadian Club, Banff Ice Vodka, Sauza Tequila, Beaujolais, Raymond James, Hollis Wealth, The Federal Government of Canada, The Province of Ontario, The City of Toronto, The City of Vaughan, and the Vaughan Chamber of Commerce to name a few

  • Mike continuously gives back to his community and  assists various charitable organisations

  • Mike founded  a comminuty based initiative called “Critique Week”, a video competition for youth

  • Critique Week raises awareness of societal issues all the while inspiring future directors and providing them an opportunity for education in film and Television

  • Mike is currently an active Board Member with Waves of Change for Autism

Branded Content Marketing Association BCMA Founding Member & Global Advisor image Kaaren Whitney-Vernon


Founder/Executive Producer, Freedom Park Media Group

BCMA Global Advisor Petra Hwang Branded Content Marketing Association Image


Founder/Executive Producer, DEPT. OF MEDIA

  • A creative content producer, media executive and entrepreneur based in Toronto, Canada

  • Began his career in the mid-1990’s as an intern at HBO Pictures in Los Angeles

  • Leaving HBO to develop his own entertainment news series, Mascoll produced commercial spots for AT&T, Burger King, Target, Ford, Pepsi and Kraft

  • Produced award-winning promos for MTV and Showtime Networks

  • Managed programming and acquisitions for Astral Media’s (Bell Media) premium pay-tv network MPIX

  • Heading sales and marketing at Sparks Productions, he launched the digital content division with branded content projects from Dell and Nissan

  • Won a Bessie Award for his PSA television spot, “Gunshot”

  • Launched Games On Wheels, a fleet of specialty vehicles customized with the latest video game entertainment

  • A Dynamic entrepreneur with a diverse and successful background encompassing Real Estate, Wellness, Digital Video Production, and acting & modeling

  • An expert communicator
    Since 2000, Ian has served as the Executive Producer and Owner of Dept. of Media, providing digital media solutions for finance, sports, corporate, and independent clients. He focuses on delivering 360° services, encompassing everything from broadcast and media training to post-production, to significantly increase consumer engagement

  • A few of his recent projects include a New Balance shoe video campaigns; a RV 101 educational series for Go Rving Canada, and an EPK for singer/songwriter Molly Johnson

  • Previously worked as a professional model/actor for 11 years and cameraman for the Toronto Blue Jays for 6 seasons.
    Produced content for a diverse range of clients including Alicia Keys, Gatorade, Diageo USA, Bell Canada, Canadian Breast Cancer Foundation, Diageo USA,
    Jully Black, SDI Marketing and many more