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BCMA Australia

Australia is an established market for branded content, with recent innovations in the types and creativity of content. The BCMA Australia  Chapter has been established to bring together passionate like-minded professionals who are determined to showcase the best of branded content, and defining what effective branded content looks like.

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Branded Content Marketing Association BCMA Australia Emily Bull Chapter Head

EMILY BULL

BCMA Australia Chapter Head

Co-Founder, Partner at Hellofuture.tv



  • Emily is a Managing Director, Branded Content Specialist & Strategist with over 20 years of industry experience.
  • Whilst working in the UK Emily spent several years agency side at Grey London before establishing & running the film content department at AKQA London. 
  • Returning to Australia, she again established a content team at The White Agency in Sydney.
  • She went on to become co-founder and Exec Producer of award-winning branded content agency hellofuture.tv.
  • Emily is a passionate advocate of film content within the digital space. 
  • Accolades include Cannes 2019 Entertainment Jury member, Spike Asia 2015 Branded Content & Entertainment Jury President & 2017 jury member.  
  • Emily has worked across numerous high profile brands & hopes that her vision of brands becoming broadcasters in their own right one day comes true.


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