The BCMA Influence global Chapter has been launched in recognition of the challenges brands face in this often-complex sector.

The business of Influencer Marketing has grown exponentially in the past year, with an ever-increasing number of brands entering the market. BCMA Influence has been launched, following a wide-ranging consultation amongst members to understand and identify the key issues facing brands, agencies, producers and platforms.

The BCMA will be commissioning research, producing best practice guides and extending its accreditation scheme to give additional confidence to brands that are planning to engage with Influencers as part of their marketing strategy.


Global Head of Influencer Marketing

  • Gordon is Chief Strategy Officer at Audience2Media
  • Previously he spent the previous 11-years heading up the UK promotional merchandise association, BPMA.
  • He has also held a number of senior sales & marketing positions within major international brands.
  • Gordon has been an award judge for the BPMA student design competition, the Institute of Sales Management & the Institute of Promotional Marketing. A qualified digital marketer & has been the publishing director of the successful Product Media magazine.
  • Instrumental in the launch of the first association trade show which was a huge success & subsequently followed the launch of Merchandise World. 
  • Gordon launched the first ‘Promotional Products Week’ & also the UK’s first online education programme for the promotional products industry. More recently he has run his own membership consultancy
  • Gordon's latest book, Influencer Marketing Strategy has worldwide distribution through publisher Kogan Page
  • Gordon writes a weekly column for the London Evening Standard on influencer marketing

Industry Steering Group


Co-founder & CEO

Director of Strategy

CEO & Founder of Influencity, the most completed AI-powered Influencer Marketing platform for worldwide brands & agencies.

Daniel started his career as a tech consultant for the most world prestigious consulting firms.

Has worked & lived abroad in Australia, Germany, UK, Ireland, Spain, the US & more.

BCMA Influence Jonathan Hardy Branded Content Marketing Association


Professor of Comms & Media

Jonathan is recognised internationally as a leading theorist of media political economy & for specialisms including media-advertising relationships, media systems, & media policy.

He teaches & writes on the political economy of convergent media; international communications & comparative media systems research; the relationships between media & marketing communications; digital journalism; communications law & regulation; media policy & reform.

BCMA Influence Jonathan Hardy Branded Content Marketing Association


Head of Sales
Director of Marketing


UK Senior Sales Manager

Director of Education

Open Influence is a full-service company that works with brands by matching them with the right influencers across all platforms (Snapchat, Instagram, Twitter, Facebook, TikTok, YouTube, and the rest!) to tell their brand story. 

Factory Media Account Lead followed by Head of Agency Sales where the focus was on growing the branded content side of the business by leading the agency team.


Founder & CEO

Director of Compliance and Best Practice

Jeanette is the Founder and CEO of beyondinfluence, an influence & brand ambassador marketing agency helping clients to ride the next wave of marketing.


She is a champion and an independent thought leader on social and emerging technologies, with a track record of building and implementing effective integrated marketing and communication initiatives by putting data and storytelling front and center.


Influence marketing has proven to be the lightning rod helping people and brands to stay connected during these unprecedented times of the Covid19 pandemic and social unrest. As the only marketing discipline that delivers results at scale, she is poised to help businesses to master influence marketing at scale and is on a mission is to create harmony between creators and brands by bringing trust and relevance to advertising.


Director of Policy

Tom is the Co-Founder of Gifta, the UK’s first brand-to-Influencer gifting logistics company.

They connect storytellers with brands they truly love, producing only 100% authentic content. Gifta unlock storytellers that truly love brands, not what you're paying them.

Prior to Gifta, Tom enjoyed a full career in sales and marketing for over a decade, but he realised that the nine to five roles really weren’t working for him so decided to travel and find the way he did want to work.

He saw that while the founding team had a variety of skills and tools, the most useful was some of the most commonly found online business applications, like Google Business Suite, Canva and Xero.


Director of Diversity and Inclusion

Shannon Walker is a passionate and multi-disciplined creative communications professional and founder of Social Disruption a Digital PR and brand storytelling consultancy that specialises in supporting brands to shape purposeful and culturally rich communications.

Shannon has enjoyed a 9 year career carving out a niche in the luxury consumer industry by disrupting traditional in-house PR environments and spearheading digital communication strategies that have led to triple percentage affiliate revenue growth and contributed to increased brand rankings.

This disruptive spirit led her to work at prestigious businesses such as Liberty London where she launched the retailer’s Influencer Engagement department, as well as work across KGA’s portfolio of prestige fragrance brands which includes Cartier, Elie Saab, Issey Miyake and Jimmy Choo to name a few.

As an advocate for inclusivity and diversity, Social Disruption is the vessel for the change Shannon wants to see in the industry. She has worked with emerging brands to leading corporations to offer a fresh perspective and support on the output of meaningful and polycultural communications.


Chief Strategy Officer

Jim, is an experienced strategist with 10 years’ experience in social media and branded content. After achieving an MA in scriptwriting and creating a couple of award-winning short films with the likes of Joe Gilgun, Jim shifted his focus to social media content advancing to a senior manager within Virgin Media's in-house team before transitioning to the agency side.

Here he worked across brands such as Redbull and British Red Cross, later co-founding specialist agency Commit driving longterm influencer and UGC strategy for global consumer brands including Seagate Technology. His previous research has been presented in leading publications such as The Spectator, Observer, and The Times’ Raconteur.

As Takumi’s Chief Strategy Officer, Jim will lead the new creative, data and insights practice - Takumi X. Takumi X is Takumi’s creator-first approach to influencer marketing enabling brands to work more closely than ever before with creators to produce innovative and culturally relevant content.


Global CEO

Director of Events

Amongst the leading practitioners in branded content with in excess of thirty years of experience in marketing communications.

Has been instrumental in developing the Global Content Monitoring Tool in partnership with leading global research company, Ipsos MORI, that has been widely used by the industry.

Andrew is Honorary Professor at the School of Arts and Digital Industries, University of East London – the first Professor of Branded Content and has taught at the Met Film School. He also lectures in Branded Content Marketing and regularly speaks at major international conferences.

He is Co-Author of the academic study, Defining Branded Content for The Digital Age and author of several other publications, including Fifteen Years, A Branded Content Story, bringing together 60 leading industry experts.

BCMA Branded Content Marketing Association Podcast Banner