The BCMA Influence global Chapter has been launched in recognition of the challenges brands face in this often-complex sector.

The business of Influencer Marketing has grown exponentially in the past year, with an ever-increasing number of brands entering the market. BCMA Influence has been launched, following a wide-ranging consultation amongst members to understand and identify the key issues facing brands, agencies, producers and platforms.

The BCMA will be commissioning research, producing best practice guides and extending its accreditation scheme to give additional confidence to brands that are planning to engage with Influencers as part of their marketing strategy.


Global Head of Influencer Marketing

  • Gordon is Global Head of Influencer Marketing
  • Previously he spent the previous 11-years heading up the UK promotional merchandise association, BPMA.
  • He has also held a number of senior sales & marketing positions within major international brands.
  • Gordon has been an award judge for the BPMA student design competition, the Institute of Sales Management & the Institute of Promotional Marketing. A qualified digital marketer & has been the publishing director of the successful Product Media magazine.
  • Instrumental in the launch of the first association trade show which was a huge success & subsequently followed the launch of Merchandise World. 
  • Gordon launched the first ‘Promotional Products Week’ & also the UK’s first online education programme for the promotional products industry. More recently he has run his own membership consultancy
  • Gordon's latest book, Influencer Marketing Strategy has worldwide distribution through publisher Kogan Page
  • Gordon writes a weekly column for the London Evening Standard on influencer marketing

Industry Steering Group


Co-founder & CEO

Director of Strategy

CEO & Founder of Influencity, the most completed AI-powered Influencer Marketing platform for worldwide brands & agencies.

Daniel started his career as a tech consultant for the most world prestigious consulting firms.

Has worked & lived abroad in Australia, Germany, UK, Ireland, Spain, the US & more.

BCMA Influence Jonathan Hardy Branded Content Marketing Association


Professor of Comms & Media

Jonathan is recognised internationally as a leading theorist of media political economy & for specialisms including media-advertising relationships, media systems, & media policy.

He teaches & writes on the political economy of convergent media; international communications & comparative media systems research; the relationships between media & marketing communications; digital journalism; communications law & regulation; media policy & reform.

BCMA Influence Jonathan Hardy Branded Content Marketing Association


Head of Sales
Director of Marketing


UK Senior Sales Manager

Director of Education

Open Influence is a full-service company that works with brands by matching them with the right influencers across all platforms (Snapchat, Instagram, Twitter, Facebook, TikTok, YouTube, and the rest!) to tell their brand story. 

Factory Media Account Lead followed by Head of Agency Sales where the focus was on growing the branded content side of the business by leading the agency team.


Founder & CEO

Director of Compliance and Best Practice

Jeanette is the Founder and CEO of beyondinfluence, an influence & brand ambassador marketing agency helping clients to ride the next wave of marketing.


She is a champion and an independent thought leader on social and emerging technologies, with a track record of building and implementing effective integrated marketing and communication initiatives by putting data and storytelling front and center.


Influence marketing has proven to be the lightning rod helping people and brands to stay connected during these unprecedented times of the Covid19 pandemic and social unrest. As the only marketing discipline that delivers results at scale, she is poised to help businesses to master influence marketing at scale and is on a mission is to create harmony between creators and brands by bringing trust and relevance to advertising.


Director of Policy

Zak Stahlsmith is a serial entrepreneur with a marketing background who found great success in helping companies grow.

He is the founder and CEO of Apexdrop in 2015 an influencer marketing agency that specialises in managing gifting campaigns at scale.

Apexdrop works with emerging and fashionable brands like WearPact, Fount, Dermalogica, and Jon Josef, as well as consumer brands like Dropps, Abby +Finn, and Derma-E affordably In this episode we dive into the benefits of gifting campaigns with nano and micro influencers. 


Director of Diversity and Inclusion

Shannon Walker is a passionate and multi-disciplined creative communications professional and founder of Social Disruption a Digital PR and brand storytelling consultancy that specialises in supporting brands to shape purposeful and culturally rich communications.

Shannon has enjoyed a 9 year career carving out a niche in the luxury consumer industry by disrupting traditional in-house PR environments and spearheading digital communication strategies that have led to triple percentage affiliate revenue growth and contributed to increased brand rankings.

This disruptive spirit led her to work at prestigious businesses such as Liberty London where she launched the retailer’s Influencer Engagement department, as well as work across KGA’s portfolio of prestige fragrance brands which includes Cartier, Elie Saab, Issey Miyake and Jimmy Choo to name a few.

As an advocate for inclusivity and diversity, Social Disruption is the vessel for the change Shannon wants to see in the industry. She has worked with emerging brands to leading corporations to offer a fresh perspective and support on the output of meaningful and polycultural communications.



Director of Talent

Remy is the Founder of award winning influencer marketing agency, GEN Z TALENT.

He has experience of a variety of industries, ranging from marketing, media, and events, to agricultural business and retail management.

Over the coronavirus lockdown he developed his business ideas and subsequently co-founded GEN Z TALENT and LinkMe Technologies, which offers innovative marketing solutions and tools to clients.

GEN Z Talent harnesses the power of social media to connect brands with talent in fun and creative ways. Our collective can be booked individually or as a whole.


Global CEO

Director of Events

Amongst the leading practitioners in branded content with in excess of thirty years of experience in marketing communications.

Has been instrumental in developing the Global Content Monitoring Tool in partnership with leading global research company, Ipsos MORI, that has been widely used by the industry.

Andrew is Honorary Professor at the School of Arts and Digital Industries, University of East London – the first Professor of Branded Content and has taught at the Met Film School. He also lectures in Branded Content Marketing and regularly speaks at major international conferences.

He is Co-Author of the academic study, Defining Branded Content for The Digital Age and author of several other publications, including Fifteen Years, A Branded Content Story, bringing together 60 leading industry experts.


Marketing Intelligence Analyst

Director of Research

Nick is Marketing Intelligence Analyst at HypeAuditor. He is an Influencer Marketing expert with an in-depth knowledge of Instagram and YouTube analytics.

HypeAuditor has been founded to disrupt the influencer marketing industry. It analyses social media data across Instagram, YouTube, Twitch, TikTok, Twitter.

Their research was mentioned in Forbes, Wired, Business Insider, and TechCrunch.

Nick is a speaker at roundtables and events about influencer marketing and digital marketing.


Vice President, Director

Director of PR/Comms

Christine was recently appointed to the position of Vice President, Director at Publicis, relocating from London to New York.

Christine is well-versed in dealing with major global accounts; securing brand partnerships for the first U.K. TikTok influencer house. She successfully ran campaigns and sponsorships for some of the biggest entertainment events globally such as MTV EMAs, Nickelodeon Kids Choice Awards and the first ever VidCon, London. Her extensive experience and key expertise in the field of creative marketing can be seen from her award-winning work at Zenith, a Publicis agency, on the TikTok x UEFA EUROS partnership in 2021.

Having judged several major industry awards, including the Media & Marketing Global Awards; the EPAs; The Exhibition News Awards and the Horizon Media Awards. Christine has also been selected to judge the 2022 IAC Awards and Horizon Media Awards for the second year running.

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