The BCMA Influence global Chapter has been launched in recognition of the challenges brands face in this often-complex sector.

The business of Influencer Marketing has grown exponentially in the past year, with an ever-increasing number of brands entering the market. BCMA Influence has been launched, following a wide-ranging consultation amongst members to understand and identify the key issues facing brands, agencies, producers and platforms.

The BCMA will be commissioning research, producing best practice guides and extending its accreditation scheme to give additional confidence to brands that are planning to engage with Influencers as part of their marketing strategy.


Global Head of Influencer Marketing

  • Gordon is Chief Strategy Officer at Audience2Media
  • Previously he spent the previous 11-years heading up the UK promotional merchandise association, BPMA.
  • He has also held a number of senior sales & marketing positions within major international brands.
  • Gordon has been an award judge for the BPMA student design competition, the Institute of Sales Management & the Institute of Promotional Marketing. A qualified digital marketer & has been the publishing director of the successful Product Media magazine.
  • Instrumental in the launch of the first association trade show which was a huge success & subsequently followed the launch of Merchandise World. 
  • Gordon launched the first ‘Promotional Products Week’ & also the UK’s first online education programme for the promotional products industry. More recently he has run his own membership consultancy
  • Gordon's latest book, Influencer Marketing Strategy has worldwide distribution through publisher Kogan Page

Industry Steering Group

BCMA Influencr Tom Curtis Branded Content Marketing Association

Jo leads the firm’s Brands & Intellectual Property group, advising clients on advertising & marketing campaigns, exploitation of intellectual property rights & content.

Clients include brand owners, content creators, communications agencies & media platforms.

Jo is named as a leading individual for advertising & marketing in Chambers & Partners & is also cited for brand management work in the Legal 500.

BCMA Influence Jonathan Hardy Branded Content Marketing Association


Professor of Comms & Media

Jonathan is recognised internationally as a leading theorist of media political economy & for specialisms including media-advertising relationships, media systems, & media policy.

He teaches & writes on the political economy of convergent media; international communications & comparative media systems research; the relationships between media & marketing communications; digital journalism; communications law & regulation; media policy & reform.


BCMA Influence Jonathan Hardy Branded Content Marketing Association


Global Account Director

Early in her career, Christine worked at various start-ups with marketing roles in brand management, consultancy, and ad tech, promoting established and launching new-to-market brands. One of which has held the position of #1 bestselling niche fragrance in Selfridges, Oxford Street London.

Christine is also a member of the International Advertising Association's Marketing Board Commitee (IAA UK) and her most recent role was with Fanbytes, a leading influencer marketing agency where she headed up the brand partnerships for the UK's first TikTok creator house. 

Her extraordinary experience extends to TV and events, running brand partnerships and sponsorships for some of the biggest entertainment events globally such as MTV EMAs, Nickelodeon Kids Choice Awards and the first ever VidCon, London.


Co-founder & CEO 

CEO & Founder of Influencity, the most completed AI-powered Influencer Marketing platform for worldwide brands & agencies.

Daniel started his career as a tech consultant for the most world prestigious consulting firms.

Has worked & lived abroad in Australia, Germany, UK, Ireland, Spain, the US & more.



Named Next Generation Partner for Brand Management in the Legal 500 2019 Rankings.

He provides legal advice in relation to all kinds of brand-led content, including advertising & marketing campaigns, social & PR, on a range of legal & regulatory issues.

Expertise in advertising, marketing & promotions sectors.

Advises numerous well known ad agencies, & some of the biggest brands in the world, in relation to their advertising campaigns and sales promotions.

Open Influence is a full-service company that works with brands by matching them with the right influencers across all platforms (Snapchat, Instagram, Twitter, Facebook, TikTok, YouTube, and the rest!) to tell their brand story. 

Factory Media Account Lead followed by Head of Agency Sales where the focus was on growing the branded content side of the business by leading the agency team.


Head of Talent & Influencer Marketing

Craig is a pioneer in influencer strategy, marrying together brands and talent to deliver best-in-class engagement.

Over the past decade his work in the talent industry has spanned across a multitude of mediums including TV, film, music, fashion and digital content.

Utilising this experience, he oversees the management of The Corner’s talent roster, and leads influencer procurement for brand content across the agency.


Founder & CEO

Jeanette is the Founder and CEO of beyondinfluence, an influence & brand ambassador marketing agency helping clients to ride the next wave of marketing.


She is a champion and an independent thought leader on social and emerging technologies, with a track record of building and implementing effective integrated marketing and communication initiatives by putting data and storytelling front and center.


Influence marketing has proven to be the lightning rod helping people and brands to stay connected during these unprecedented times of the Covid19 pandemic and social unrest. As the only marketing discipline that delivers results at scale, she is poised to help businesses to master influence marketing at scale and is on a mission is to create harmony between creators and brands by bringing trust and relevance to advertising.



Tom is the Co-Founder of Gifta, the UK’s first brand-to-Influencer gifting logistics company.

They connect storytellers with brands they truly love, producing only 100% authentic content. Gifta unlock storytellers that truly love brands, not what you're paying them.

Prior to Gifta, Tom enjoyed a full career in sales and marketing for over a decade, but he realised that the nine to five roles really weren’t working for him so decided to travel and find the way he did want to work.

He saw that while the founding team had a variety of skills and tools, the most useful was some of the most commonly found online business applications, like Google Business Suite, Canva and Xero.


Chief Strategy Officer

Jim, is an experienced strategist with 10 years’ experience in social media and branded content. After achieving an MA in scriptwriting and creating a couple of award-winning short films with the likes of Joe Gilgun, Jim shifted his focus to social media content advancing to a senior manager within Virgin Media's in-house team before transitioning to the agency side.

Here he worked across brands such as Redbull and British Red Cross, later co-founding specialist agency Commit driving longterm influencer and UGC strategy for global consumer brands including Seagate Technology. His previous research has been presented in leading publications such as The Spectator, Observer, and The Times’ Raconteur.

As Takumi’s Chief Strategy Officer, Jim will lead the new creative, data and insights practice - Takumi X. Takumi X is Takumi’s creator-first approach to influencer marketing enabling brands to work more closely than ever before with creators to produce innovative and culturally relevant content.


Sales Director

Chris is Sales Director of Getfluence, who help companies worldwide to quickly develop and scale their reputation.

They leverage technology to streamline the organisation of branded content campaigns around the world, in collaboration with premium influential media.

Chris is responsible for the UK team and has great experience in working with leading brands and agencies.

Prior to joining Getfluence, he was Commercial Account Manager at Cedar Communications, where heranthe day-to-day management of London's key media agencies along with some of the most recognised brands in the UK directly.

Excellent knowledge and successes across print, digital and OOH selling to both the B2B and B2C markets driving new business revenues and building excellent customer relationships.

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