‘Best of Branded Content Marketing 2015: Germany, Austria and Switzerland’ was launched yesterday to an exclusive audience of 30 press, agency and brand guests at the dmexco show in Cologne. It’s the first ever regional edition in the international series of enhanced media books by BOBCM – the joint content venture between the BCMA and DMC.
The launch event speaker panel consisted of Justin Kirby, Founder and Curator of BOBCM, and VP, Strategic Content Marketing at Tenthwave; BOBCM’s DACH region partner, renowned branded entertainment consultant, strategist and journalist Sandra Freisinger-Heinl; Petra Kroop, Director Brand Integration, from Headline Sponsor SevenOne AdFactory; Margret Knitter, LL.M., and Hanna Bickel, LL,M., from Feature Sponsor SKW Schwarz Rechtsanwälte; and Malte Christensen, Creative Director, OMD Fuse – part of Omnicom Media Group Germany (OMD/PHD) who hosted the event in their Agency Lounge.
When last year’s BOBCM international book was published, there was a consensus among experts all over the world that branded content marketing would soon be at the heart of every marketing strategy. Since then, there’s been a growing realisation that content-based marketing doesn’t just represent the future of marketing, but is what marketing now is and how it’s done.
This is epitomised in the new 120-page DACH book, for which BOBCM initially had modest ambitions about what might be covered. However the number of high-quality feature articles and case studies grew far beyond original expectations, which reflects the importance now being placed on branded content marketing strategically – both internationally and in the German-speaking region.
Part ‘how-to’ guide, part showcase of the best recent campaigns, the book is equally valuable for businesses outside DACH that want to learn the latest ways to use branded content to improve customer engagement. It includes:
- Advice from 45+ branded content marketing experts
- DACH market report
- 8 successful case studies, including one for the B2B sector that generated 15,000+ qualified business leads, one that resulted in a 40% sales increase, and one that attracted more viewers than the Germany vs Brazil FIFA World Cup 2014 semifinal
- Research and measurement data
- Expert insight report revealing 7 significant trends for the coming year
Key content will be syndicated on the BOBCM website over the coming weeks.
‘Best of Branded Content Marketing 2015: Germany, Austria and Switzerland’ is available as a printed book (€30/£22, email the distributor), and as a free multimedia PDF file on Slideshare. A free iTunes enhanced multimedia version of the book is also available here.