Whalar: Oral B Electric Toothbrushes

Whalar: Oral B Electric Toothbrushes

- in Case Studies
81
Comments Off on Whalar: Oral B Electric Toothbrushes

Oral B Electric Toothbrushes

Objective

To convince millennials that an Oral B electric toothbrush is an essential tool for them and their lifestyles, as the benefits far exceed the costs. To generate a varied bank of assets promoting their three electric toothbrush ranges and to drive traffic to boots.com

Approach

We worked with 27 UK creators who showcased the Oral-B toothbrush as part of their everyday life in creative and unique ways. For the premium Genius model, creators used the swipe-up to buy feature and included a unique trackable link to boots.com.

Results

Reach: 3.3M

Engagements: 1.8M+

Content Creators
: 27

Assets Produced: 106

No. of Days: 18

UK based campaign

About Whalar

Whalar is an influencer marketing platform focused on creators with influence.

We’re providing a new operating model for producing high quality creative work and accessing engaged audiences; done globally, in a fraction of the time it has traditionally taken and for a fraction of the cost. Our mission is to ‘Liberate the creative voice’​.

  • Our Chairman is Sir John Hegarty, one of the worlds most awarded creators and our focus is all on creativity
  • We’re an official partner of Facebook, Instagram and Snap, giving us unrivalled access to data and insights
  • In under 2 years we have built up a client list that includes Apple, Nestle, Uber, Unilever, Dior, PepsiCo, Estee Lauder and hundreds of others
  • We’re a very good partner to agencies, having worked alongside WPP, Omnicom, IPG, Publicis, Dentsu and Havas

As Sir John always remind us, ‘All roads lead to the work’​ and so if you’d like to see some actual work then please do check out www.whalar.com

About the author