To use London Cocktail Week as a springboard to promote Grand Marnier in the UK and drive attendance at key Grand Marnier events. Many people have never tried Grand Marnier before, so we approached this like a new brand. Our aim was to educate and inspire audiences, as well as driving brand awareness.
We asked 9 influencers to attend Grand Marnier’s London Cocktail Week events, capturing Instagram stories to encourage their audiences to attend. Each story included a swipe up link to the ticket landing page.This was supported by two posts to feed per influencer, driving awareness of both the events and the brand itself. All content focused on Grand Marnier’s eccentric sophistication, with an emphasis on standing out from the crowd.
No. Influencers engaged: 9
No. Pieces of content created: 42
UK based campaign
Whalar is an influencer marketing platform focused on creators with influence.
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