Whalar: Amazon Launchpad

Whalar: Amazon Launchpad

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Amazon Launchpad

Objective

To promote the Amazon Launchpad store in France, Germany and the UK. We collaborated with 25 creative influencers across these markets to publish relevant content that showcased how Launchpad’s innovative and useful products allowed them to do something ‘Like Never Before’.

Approach

Creators were asked to create 3 feed posts (either still or moving) to hero specific Launchpad products, along with 3 accompanying Instagram stories that contained swipe-up links to the online store. All content focused on building awareness of the store’s wellbeing, fitness, and rest & relaxation offering.

Results

Reach: 1,141,500

Engagements: 413,314

No. Influencers engaged: 25

No. Pieces of content created: 145

UK, France & Germany based campaign

About Whalar

Whalar is an influencer marketing platform focused on creators with influence.

We’re providing a new operating model for producing high quality creative work and accessing engaged audiences; done globally, in a fraction of the time it has traditionally taken and for a fraction of the cost. Our mission is to ‘Liberate the creative voice’​.

  • Our Chairman is Sir John Hegarty, one of the worlds most awarded creators and our focus is all on creativity
  • We’re an official partner of Facebook, Instagram and Snap, giving us unrivalled access to data and insights
  • In under 2 years we have built up a client list that includes Apple, Nestle, Uber, Unilever, Dior, PepsiCo, Estee Lauder and hundreds of others
  • We’re a very good partner to agencies, having worked alongside WPP, Omnicom, IPG, Publicis, Dentsu and Havas

As Sir John always remind us, ‘All roads lead to the work’​ and so if you’d like to see some actual work then please do check out www.whalar.com

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