The first BCMA Leadership Series, “How to: Effectively use market research to make your branded content more effective”, took place on the 4th December at Havas Media. It was a fascinating session with great insights from the experts demonstrating new techniques available to measure branded content.
You can download the presentation here.
All of these techniques are available as part of the BCMA’s proprietary contentmonitor measurement tool.
A great big thank you to Ian Wright, Founder, Tapestry Research, Alex Slater, Commercial Director, Real Eyes, Sander Saar, Product Manager, Be On and Tim Foley, Head of UK Operations, pointlogic. Thank you to everyone that came along.
For more information on how to measure branded content effectively please email email@example.com
We hope to see you at the next Leadership Series event, in the meantime check out the write-up of BOBCM Measurement Round table curated by BCMA Global Council and UK Advisory Board member Justin Kirby.