The Branded Entertainment Summit ProPKo was initiated in 2003 by Andreas Waldner and is organised annually by WTV Entertainment Marketing in Germany. Furthermore the Product Placement and Branded Entertainment Award PPA was founded in 2011.
With this initiative, transparency, best practice and benchmarking is shared within the industry.
The specialized discourse shall positively accompany the continuously structural process in the DACH region (Germany D, Austria A, Switzerland CH), and beyond. In accordance with the opinion of participants, the leading industry meeting in the German-speaking region was established over the past twelve years.
The next summit will take place on October 26, 2016 in Stuttgart/Germany. As a consequence of the internationalisation and the boundlessness of the industry, BCMA has become a new media partner.
BCMA members receive a 25% discount.
For more information, please see www.propko.de.