The Big Rethink 2014 – 18th March, The HAC, London

The Big Rethink

The Economist’s flagship marketing event, The Big Rethink attracts an audience of over 200 leading marketers.

Changing technological innovation is making our consumer much more demanding, they expect marketing to provide value that is tailored to their interests and delivered in a way that fits in seamlessly with their lives.

This year we aim to inspire you to make your marketing more personal and meet your customer’s expectations.

Speakers on the day include:
Tom LaForge, Global Director of Human & Cultural Insights, The Coca-Cola Company
Bruce Daisley, Managing Director, Twitter UK
Moray MacLennan, Worldwide Chief, Executive Officer, M&C Saatchi
Matt Atkinson, Chief Marketing Officer, Tesco

Attend The Big Rethink on March 18th 2014 and rethink the way you communicate.
BCMA members will also benefit from a 20% discount (discount code BCMA/DC)

Visit www.bigrethink.com for full programme and speaker list and to book your tickets.

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