Ten good reasons to seriously consider branded content marketing…

Ten good reasons to seriously consider branded content marketing…

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EVERYTHING IS AWESOME

  1. 27,000,000 pieces of content are shared each day (Source: AOL & Nielsen)
  2. Lego Movie box office takings $468 million (Source: Box Office Mojo)
  3. Amount of digital data created and shared increased 9x in 5 years to 2011 (Source: “Extracting Value from Chaos”, International Data Corporation)
  4. 94% of companies consider content an effective way to engage with customers (Source: “Curing the Content Headache”, MSL Group)
  5. 57% of marketers report custom content is their top marketing priority for 2014 (Source: Altimeter)
  6. 79% of marketers report their organizations are shifting to branded content (Source: Forrester)
  7. 58% of consumers trust editorial content (Source: AOL & Nielsen)
  8. 75% of smartphone users watch videos on their phones (Source: Ooyala/Ipsos)
  9. Marketers spend nearly 1/3 of their budgets on content marketing (Source: Content Marketing Institute)
  10. $118.4 billion will be spent on content marketing, video, and social media in 2013 (Source: eMarketer)

About the author

Andrew Canter
BCMA CEO and Chief Content Officer at Global Living Brands