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Six Blind Men and The Branded Content Elephant

Featured Features
Planning this year’s Best of Branded Content Marketing (BOBCM) ebook – volume three of the annual 150-page journal that showcases the best branded content and entertainment ideas and output from ...
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What does traditional media bring to the branded content table?

Articles Events Featured Features
BCMA Advisory Board member Justin Kirby (aka @Juzzie) spoke last week at the Digital Media Expo 2015 we supported that was hosted by the World Association of Newspapers and News Publishers (WAN – ...
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Interview with Mediacom’s James Morris

Featured Features Interviews
This interview with James Morris, the global head of BCMA member Mediacom Beyond Advertising, was original published on BOBCM, which is curated by our Global Council and UK Advisory ...
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