Pereira O’Dell

Pereira O’Dell

The Jury’s In: the challenges of evaluating your branded content

Featured Features
As part of the BCMA’s support of The Drum’s inaugural Content Awards our advisory board member on BOBCM partner has been speaking to industry experts around the globe about the challenges of ...
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BCMA partners with D&AD: first up, BOBCM

Featured News
We’re very pleased to announce that we’ve agreed a partnership with D&AD – the global association for creative advertising and design – to help promote branded content creativity ...
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Interview with UM’s Scott Donaton

Featured Features Interviews
This is the latest in a series of interviews by BCMA UK Advisory Board member Justin Kirby has been conducting as part our Best of Branded Content Marketing ...
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