Oxford Brookes University

Oxford Brookes University

What does traditional media bring to the branded content table?

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BCMA Advisory Board member Justin Kirby (aka @Juzzie) spoke last week at the Digital Media Expo 2015 we supported that was hosted by the World Association of Newspapers and News Publishers (WAN – ...
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Defining Branded Content for the Digital Age

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Little research has been conducted to date in the area of branded content, in spite of the rising use of this key marketing concept, and the estimated US$4bn ...
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