EXCLUSIVE WHITEPAPER “ENTER THE AGE OF BRANDED CONTENT” BY BCMA
February 19, 2013
EXCLUSIVE WHITEPAPER – “ENTER THE AGE OF BRANDED CONTENT” BY BCMA
The Branded Content Marketing Association (BCMA) has explored for MIPTV-MIPCube the exact meaning of branded content and its numerous variants. This definition is put in practice through a series of best-in-class branded content initiatives developed by leading brands including MINI, Chipotle or Heineken.
http://www.my-mip.com/en/resource-centre/white-papers/branded-content-bcma/
BCMA @ MIP TV Schedule
March 16, 2011
Branded Entertainment Summit: Branding the future
Ad agencies, brands, producers, broadcasters and digital players come together to delve into major developments shaping branded content (sponsored by Ogilvy and organised in association with BCMA)
Download the schedule here… http://www.mipworld.com/en/miptv/conferences-and-events/branded-entertainment/
BCMA at MIPTV 2011
February 10, 2011
We are delighted to inform you of the special discount of up to 50%* we can offer BCMA members wanting to attend the forthcoming MIPTV between 4th and 7th April 2011 for full acreditation.More exciting news to follow about BCMA events at MIPTV 2011.Please email info@thebcma.info for more details
* terms and conditions apply
ContentMonitor Well Received at MIPTV
April 26, 2010
ContentMonitor (previously called Bces), the BCMA’s new measurement tool, was extremely well received at the Branded Content Breakfast event hosted by the BCMA at MIPTV in the Palais des Festivals, Cannes.This has enabled the BCMA to publish the New Rules for what makes branded content successful. For the first time we categorically proved that branded content was more effective than traditional advertising, however, when used together it was much more powerful. We also proved that effective use of branded content put brands way ahead of their competitors on a number of positive brand metrics and was seen as an extremely effective way to reach their customers. Full presentation available to BCMA members.See full coverage from MIP Daily News article here
BCMA demos branded content metrics at MIPTV
March 15, 2010
35% registration discount for the first 30 BCMA members to sign upThe BCMA will be hosting a ‘branded content breakfast’ at MIPTV, the world’s largest gathering in TV and digital media. MIPTV runs Monday 12 – Friday 16 April in Cannes, France.
The BCMA Branded Content Breakfast will be held from 08:30 to 09:30 on Wednesday April 14, 2010 at La Verriere Grand Auditorium, Level 1, Level, Palais des Festivals.The breakfast will be introduced by Crispin Reed from Brandhouse who will open with a short talk on research into brand emotions. BCMA managing director Andrew Canter will then present findings and progress from two of the case studies of the industry standard – ContentMonitor – a new branded content evaluation system.For more about MIPTV, see www.miptv.com
For more information email aknight@thebcma.info
Branded Content measurable at last
January 4, 2010
“Branded content is a growing part of TV’s business and it is vital that we can understand its contribution to a brand’s campaign objectives. As such, we fully support the BCMA in developing a universally accepted methodology to evaluate the contribution of branded content campaigns” - David Brennan, Research & Strategy Director, ThinkBox
The BCMA is constantly striving to provide fresh research and insight into the field of branded content. With the recent launch of the ContentMonitor, a branded content evaluation system, members are entitled to a significant discount on research projects and indepth access to case studies. ContentMonitor is an essential tool for media agencies, creative agencies, PR agencies, production companies and media owners for planning and evaluating branded content campaigns.It gives marketers an in-depth insight into:
For more information contact acanter@thebcma.info
