Content Marketing

Content Marketing

The Content Marketing Masterclass, London, 22nd March 2016

Events
The Content Marketing Masterclass will show brand senior management and technical leads how to produce and curate content to drive online traffic, physical footfall and sales. The Masterclass ...
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The Future of Content Marketing Summit 2016

Events
THE FUTURE OF CONTENT MARKETING SUMMIT 2016 – 21st April 2016, London The Future of Content Marketing Summit 2016 is taking place in London and is set to be ...
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The Good, the Bad and the Ugly: What makes for Great Content these days?

Articles Featured Features
‘Content is king’ – the prominent phrase popularised by Bill Gates in 1996, and repeated by digital marketers for almost 20 years. Now, more so than ever, it ...
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Six Blind Men and The Branded Content Elephant

Featured Features
Planning this year’s Best of Branded Content Marketing (BOBCM) ebook – volume three of the annual 150-page journal that showcases the best branded content and entertainment ideas and output from ...
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Interview with Mediacom Beyond Advertising’s Palle Finderup Diederichsen

BOBCM DACH Vol I Interviews
This is the fourth in our series of features from our first regional version of the Best of Branded Content Marketing (BOBCM) curated by Justin Kirby.  The interview with MediaCom Beyond Advertising‘s Head of EMEA (Europe, Middle ...
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Germany, Austria and Switzerland: Expert Insight Report

BOBCM DACH Vol I Market Reports
This is the third in our series of features from our first regional version of the Best of Branded Content Marketing (BOBCM), and was compiled by joint editor and co-author Sandra Freisinger-Heinl: Who knows the ...
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The Rising Importance of Branded Content in Germany, Austria & Switzerland

BOBCM DACH Vol I
This is the second in our series of features from our first regional version of the Best of Branded Content Marketing (BOBCM), and was written by Sabine Eckhardt, Managing Director of SevenOne Media & ...
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BCMA Supports Digiday Content Marketing Awards

Events News
The BCMA have partnered with Digiday to support their Content Marketing Awards, which feature the following categories: Best Branding Campaign – Consumer A digital branding campaign on at least ...
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