As Cannes Lions celebrates creativity, this breakfast event asks what the impact of creativity is, and more importantly, why this matters. Come and hear Philip Thomas, Chief Executive, Lions Festivals explore why ‘Creativity ...Read more Comments Off on BCMA Leadership Series: Creativity Matters – For Branded Content
We are delighted to be partnering with Lions Entertainment which is a new two-day event at Cannes Lions where brands, agencies and the creators of entertainment can focus on producing outstanding ...Read more Comments Off on NEW AT CANNES LIONS – LIONS ENTERTAINMENT – 23 & 24 JUNE 2016
This is the third in our series of features from our first regional version of the Best of Branded Content Marketing (BOBCM), and was compiled by joint editor and co-author Sandra Freisinger-Heinl: Who knows the ...Read more Comments Off on Germany, Austria and Switzerland: Expert Insight Report
As part of the BCMA’s support of The Drum’s inaugural Content Awards our advisory board member on BOBCM partner has been speaking to industry experts around the globe about the challenges of ...Read more Comments Off on The Jury’s In: the challenges of evaluating your branded content
The Nordic countries that are associated with Scandinavia are a geographical and cultural region in Northern Europe and the North Atlantic that have much in common in their ...Read more Comments Off on Case Study: Scandinavia: A great test market for Branded Content and Entertainment
BCMA Advisory Board member Justin Kirby (aka @Juzzie) spoke last week at the Digital Media Expo 2015 we supported that was hosted by the World Association of Newspapers and News Publishers (WAN – ...Read more Comments Off on What does traditional media bring to the branded content table?
This interview with James Morris, the global head of BCMA member Mediacom Beyond Advertising, was original published on BOBCM, which is curated by our Global Council and UK Advisory ...Read more Comments Off on Interview with Mediacom’s James Morris
This is the latest in a series of interviews by BCMA UK Advisory Board member Justin Kirby has been conducting as part our Best of Branded Content Marketing ...Read more Comments Off on Interview with BCMA Scandinavia Chair Jan Godsk