Branded Entertainment

Branded Entertainment

Six Blind Men and The Branded Content Elephant

Featured Features
Planning this year’s Best of Branded Content Marketing (BOBCM) ebook – volume three of the annual 150-page journal that showcases the best branded content and entertainment ideas and output from ...
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Interview with Mediacom Beyond Advertising’s Palle Finderup Diederichsen

BOBCM DACH Vol I Interviews
This is the fourth in our series of features from our first regional version of the Best of Branded Content Marketing (BOBCM) curated by Justin Kirby.  The interview with MediaCom Beyond Advertising‘s Head of EMEA (Europe, Middle ...
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Germany, Austria and Switzerland: Expert Insight Report

BOBCM DACH Vol I Market Reports
This is the third in our series of features from our first regional version of the Best of Branded Content Marketing (BOBCM), and was compiled by joint editor and co-author Sandra Freisinger-Heinl: Who knows the ...
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The Rising Importance of Branded Content in Germany, Austria & Switzerland

BOBCM DACH Vol I
This is the second in our series of features from our first regional version of the Best of Branded Content Marketing (BOBCM), and was written by Sabine Eckhardt, Managing Director of SevenOne Media & ...
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WuV says read it! Successful German launch of first ever BOBCM regional book

Events Featured News
‘Best of Branded Content Marketing 2015: Germany, Austria and Switzerland’ was launched yesterday to an exclusive audience of 30 press, agency and brand guests at the dmexco show ...
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SUMMIT OBE 2015: Milan 13th March

Events Featured News
The BCMA is proud to support SUMMIT OBE 2015, a one day Branded Entertainment conference in Milan on Friday 13th March with insights from Italian brands and latest industry research. International Key note speakers ...
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