branded content

branded content

The ABCDE Method

Featured Features
There is often a temptation to over complicate things when it comes to planning branded content campaigns. Through our academic work and experience we have developed a method to ...
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The Good, the Bad and the Ugly: What makes for Great Content these days?

Articles Featured Features
‘Content is king’ – the prominent phrase popularised by Bill Gates in 1996, and repeated by digital marketers for almost 20 years. Now, more so than ever, it ...
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Interview with Mediacom Beyond Advertising’s Palle Finderup Diederichsen

Interviews
This is the fourth in our series of features from our first regional version of the Best of Branded Content Marketing (BOBCM) curated by Justin Kirby.  The interview with MediaCom Beyond Advertising‘s Head of EMEA (Europe, Middle ...
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Germany, Austria and Switzerland: Expert Insight Report

Market Reports
This is the third in our series of features from our first regional version of the Best of Branded Content Marketing (BOBCM), and was compiled by joint editor and co-author Sandra Freisinger-Heinl: Who knows the ...
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The Rising Importance of Branded Content in Germany, Austria & Switzerland

Features
This is the second in our series of features from our first regional version of the Best of Branded Content Marketing (BOBCM), and was written by Sabine Eckhardt, Managing Director of SevenOne Media & ...
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Branded Content Made in Germany, Austria and Switzerland

BCMA World View BOBCM DACH Vol I Features
Branded content is a big pool of wonderful ideas and opportunities for businesses. It’s so much more than just another marketing technique – in fact, it’s on its ...
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Branded Content Made in Germany, Austria and Switzerland

Features Market Reports
We launched our first regional version of the Best of Branded Content Marketing (BOBCM) yesterday, which was kindly hosted by Omnicom Media Group at the dmexco digital marketing exposition and conference ...
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WuV says read it! Successful German launch of first ever BOBCM regional book

Events Featured News
‘Best of Branded Content Marketing 2015: Germany, Austria and Switzerland’ was launched yesterday to an exclusive audience of 30 press, agency and brand guests at the dmexco show ...
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Brand2Global 2015, London

Events Uncategorized
We are delighted to be continuing our support for the 2015 Brand2Global Conference. The Agenda, Speakers, and Sessions, to be held September 30 – October 1 in London, are ...
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What does traditional media bring to the branded content table?

Articles Events Featured Features
BCMA Advisory Board member Justin Kirby (aka @Juzzie) spoke last week at the Digital Media Expo 2015 we supported that was hosted by the World Association of Newspapers and News Publishers (WAN – ...
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