The Content Marketing Masterclass will show brand senior management and technical leads how to produce and curate content to drive online traffic, physical footfall and sales. The Masterclass ...Read more Comments Off on The Content Marketing Masterclass, London, 22nd March 2016
As Cannes Lions celebrates creativity, this breakfast event asks what the impact of creativity is, and more importantly, why this matters. Come and hear Philip Thomas, Chief Executive, Lions Festivals explore why ‘Creativity ...Read more Comments Off on BCMA Leadership Series: Creativity Matters – For Branded Content
We are delighted to be partnering with Lions Entertainment which is a new two-day event at Cannes Lions where brands, agencies and the creators of entertainment can focus on producing outstanding ...Read more Comments Off on NEW AT CANNES LIONS – LIONS ENTERTAINMENT – 23 & 24 JUNE 2016
‘Content is king’ – the prominent phrase popularised by Bill Gates in 1996, and repeated by digital marketers for almost 20 years. Now, more so than ever, it ...Read more Comments Off on The Good, the Bad and the Ugly: What makes for Great Content these days?
As part of the BCMA’s support of The Drum’s inaugural Content Awards our advisory board member on BOBCM partner has been speaking to industry experts around the globe about the challenges of ...Read more Comments Off on The Jury’s In: the challenges of evaluating your branded content
BCMA Advisory Board member Justin Kirby (aka @Juzzie) spoke last week at the Digital Media Expo 2015 we supported that was hosted by the World Association of Newspapers and News Publishers (WAN – ...Read more Comments Off on What does traditional media bring to the branded content table?
The BCMA have partnered with Digiday to support their Content Marketing Awards, which feature the following categories: Best Branding Campaign – Consumer A digital branding campaign on at least ...Read more Comments Off on BCMA Supports Digiday Content Marketing Awards