EXCLUSIVE WHITEPAPER “ENTER THE AGE OF BRANDED CONTENT” BY BCMA
February 19, 2013
EXCLUSIVE WHITEPAPER – “ENTER THE AGE OF BRANDED CONTENT” BY BCMA
The Branded Content Marketing Association (BCMA) has explored for MIPTV-MIPCube the exact meaning of branded content and its numerous variants. This definition is put in practice through a series of best-in-class branded content initiatives developed by leading brands including MINI, Chipotle or Heineken.
http://www.my-mip.com/en/resource-centre/white-papers/branded-content-bcma/
Launch of the BCMA Weekly Digest
January 20, 2013
We are delighted to announce the launch of the BCMA Weekly Digest.
The BCMA Weekly Digest is a ‘virtual newspaper’ that summarises the week’s most relevant stories about branded content which we hope you will find of interest.
It is curated by International Branded Content specialist, Chris Sice, MD of Blended Republic, on behalf of the BCMA. (twitter @chrissice).
Just click here and then subscribe, and you can receive the ‘paper’ each Wednesday.
Brand Entertainment Contents Summit (BECS)
October 26, 2012
The BCMA is proud to announce its partnership with the Brand Entertainment & Contents Summit (BECS).
The 1st edition of the BECS will be held the 12th to 14th December 2012 in the fabulous Ski resort of Crans Montana (Switzerland). Time to reach new heights!
The Brand Entertainment & Contents Summit (BECS) is the first event to house all that matters in Brand video, entertainment, music, experiential, digital, gaming and events. This unique gathering brings together agencies, advertisers, producers, publishers, media, talents and technical industries in a convivial environment allowing networking opportunities, exchanges and business.
The BECS offers high level conferences, workshops and debates by high-end experts from the Entertainment & Contents industry, an international competition recognized by the most prestigious rankings and networking moments to enhance business opportunities due to the large presence of advertisers.
Doug Scott, President, BCMA US & Chairman Ogilvy Entertainment Worldwide and Andrew Canter, President, BCMA UK Branded Content Marketing Association will hold prestigious conferences during the summit.
Other confirmed speakers include:
- - Ben SILVERMAN, CEO @ Electus
- - Mark BEECHING, CCO @ Digitas Worldwide
- - Jon KAMEN, Chairman @ Radical media
- - Peter TORTORICI, CEO @ Group M Entertainment
- - Bryan BINIAK, VP, Global Head Partner & Application Development @ Nokia
- - Jamie BYRNE, Global Head of Content Strategy @ Youtube
- - Olivier GERS, CEO @ Endemol Brands Worldwide
- - Maria Luisa FRANCOLI, Global CEO @ MPG & Havas North America
The Summit will centre around a global competition showcasing the very best creative of the sector. If you think your campaign meets the mark, REGISTER NOW!
Have a look at the Brand Entertainment & Contents Cristal competition rules and enter your campaigns online.
Deadline for entries: 26 October 2012
We hope to see you there for what looks set to be an excellent summit.
LEWIS SILKIN’S 3RD ANNUAL BRAND ACADEMY
October 11, 2012
LEWIS SILKIN’S 3RD ANNUAL BRAND ACADEMY
Lewis Silkin’s 3rd annual Brand Academy will be held on Thursday 11 October 2012 at the Royal Society’s Wellcome Trust Lecture Hall just off Pall Mall.
Our Media, Brands & Technology flagship event will cover the important legal and commercial issues that affect brand owners and their marketing activities.
This year we aim to build on the success of the previous Brand Academies by inviting respected industry leaders as panellists to a ‘Question Time’ styled panel debate. This will be a great opportunity to hear about recent developments from those helping shape the brand and intellectual property field.
Our confirmed panellists to date are:
- His Honour Judge Birss QC, from the Patents County Court, who recently attracted widespread media interest following his comments that Samsung’s tablet was ‘not as cool as Apple’s iPad’ when he ruled for Samsung in the UK high court as part of the ongoing global intellectual property battle;
- Bruce Tonkin, Board Vice Chair at The Internet Corporation for Assigned Names and Numbers (ICANN), who recently announced the creation of several hundred new generic top-level domain names (gTLDs), viewed by many as the biggest change for the online world in years;
- Eric Mackay, Director Business Development & Business Affairs, at VEVO, responsible for negotiating agreements ranging from strategic partnerships, content acquisition, distribution/ syndication and service agreements and leading engagement with regulatory bodies in the UK and Europe.
Other prospective panellists will be confirmed soon.
Brand Academy 2012 will begin with registration and refreshments at 6:00pm on Thursday 11 October with the debate starting promptly at 6:30pm until 8:00pm, with panellists giving their views on topical issues and taking questions from the floor.
This will be followed by an evening of networking, drinks and canapés from 8:00pm. The evening will draw to a close at 10.30p.m.
This event is for senior representatives from brand owners, regulators, advertising agencies and others with an interest in brand management. If you are a Chief Marketing Officer; General Counsel or in-house legal; Head of Intellectual Property; Head of Trade Marks; then Brand Academy will be a must-attend event.
If you would like to attend Brand Academy 2012, you can register your interest here. If you have a colleague that would like to attend, or you have any questions please contact Kay Marbiah.
We look forward to seeing you on 11 October 2012.
UbiQ Digital Entertainment Showcase
May 3, 2012
Taking place in Paris, 18th-19th June, UbiQ is set to be a fantastic two-day Digital Entertainment Showcase (conference & exhibition) spotlighting the best of digital entertainment content creation, business cases and winning strategies across TV, Music, Games and Branded Content. As a partner the BCMA has agreed a 30% discount off the rate for the first 10 people, so please book soon.
Celebrating The Best of Brand Video
December 21, 2011
The BRAVES are the Brand Video Awards, the only award ceremony to recognise and reward the use of video by brands. Many other awards ceremonies pay lip-service to the use of video across platforms by brands, but only the BRAVES is dedicated to celebrating the very best of brand involvement in video.
C21′s FutureMedia 2011
December 1, 2011
BCMA Insight Series
November 15, 2011
Follow theBCMA on Twitter
March 16, 2011
You can now follow the BCMA on Twitter…https://twitter.com/theBCMA
BCMA @ MIP TV Schedule
March 16, 2011
Branded Entertainment Summit: Branding the future
Ad agencies, brands, producers, broadcasters and digital players come together to delve into major developments shaping branded content (sponsored by Ogilvy and organised in association with BCMA)
Download the schedule here… http://www.mipworld.com/en/miptv/conferences-and-events/branded-entertainment/
