Andrew Canter

Andrew Canter

The Jury’s In: the challenges of evaluating your branded content

Featured Features
As part of the BCMA’s support of The Drum’s inaugural Content Awards our advisory board member on BOBCM partner has been speaking to industry experts around the globe about the challenges of ...
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BCMA partners with D&AD: first up, BOBCM

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We’re very pleased to announce that we’ve agreed a partnership with D&AD – the global association for creative advertising and design – to help promote branded content creativity ...
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BCMA’s Andrew Canter on the Rise of Human Brands

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Digital word of mouth can bring down organisations and governments. It can also build brands more efficiently and faster than any channel that has ever existed. The marketing ...
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BCMA appoints new global Chairman

News
The Branded Content Marketing Association (BCMA) has appointed Robert Marsh as Chairman succeeding Morgan Holt, Wolff Olins, Strategy Director. Over the last 18 years, Robert has worked in ...
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BCMA’s CEO Andrew Canter

Vox Pops
The BCMA’s CEO Andrew Canter at London launch of the Best of Branded Content Marketing: Volume II on the future of the approach. ...
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Defining Branded Content for the Digital Age

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Little research has been conducted to date in the area of branded content, in spite of the rising use of this key marketing concept, and the estimated US$4bn ...
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Branded Content: Measuring success

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The BCMA’s CEO Andrew Canter discusses measuring branded content success and the content monitor and placement monitor tools developed in partnership with Ipsos MediaCT. This article was originally published ...
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