Resurgence In Long-Form Content – Luke Southern

Resurgence In Long-Form Content – Luke Southern

- in Vox Pops
292
Comments Off on Resurgence In Long-Form Content – Luke Southern

Luke Southern, Managing Director at Drum believes it is an exciting time for the branded content industry. He says there has be a resurgence in longer-form and AFP (Advertiser Funded Programming) content, rather than short-form content filling ‘ad-units’. He also believes that there are ‘untapped opportunities’ for brands that can harness the power of ‘voice search’.

About the author