Rebecca Allen, Global Head of Branded Content, The Drum Studios

Rebecca Allen, Global Head of Branded Content, The Drum Studios

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Rebecca Allen is Global Head of Branded Content at The Drum Studios. She explains the thinking behind her feature from the BCMA Book, Fifteen Years, A Branded Content Story which was titled ‘Sound Effects: The Rise And Rise Of Audio In Branded Content’. This focused on the power of audio which is the oldest and newest kid on the branded content block.

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Video by ShootSta: https://www.shootsta.com

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