The BCMA is hosting a series of events with partners and also offers members concessionary rates to other partner events throughout the year.

CONTENT MARKETING CONFERENCE
27 – 28 May 2013, Sheraton Towers, Singapore
30 – 31 May 2013, The Mira Hong Kong, Hong Kong

Today’s media savvy consumers crave knowledge that empowers them to make more informed choices. They want to interact directly with the brands they use and trust. Good content makes them stop… read… think… interact and buy.

Do you have exciting, entertaining and information-rich content that would engage your customers 24/7/365?
Is your message cohesive and seamless across multiple channels?
Does your content provide 2-way communication with your audience and ultimately drive profitable customer actions?

This 2-day conference aims to equip you with strategies to develop quality, relevant content for higher engagement and sustainability across all platforms. Discover how Standard Chartered, Microsoft, General Electric, Lenovo, Avaya, SingTel, Harbour City, Unilever, BlackBerry, Hewlett-Packard, Cisco, Hitachi Global Storage Technologies, Shell, MasterCard, Korean Air, Intel, Hell’s Pizza, Singapore Sports Council repurposed their content for a compelling, shareable experience. Pick up practical tips in using brand persona and content strategy to differentiate your brand. Learn how to achieve content synergy with multi-channel integration for effective reach and consistency.

For more information, please visit: http://www.conferences.com.sg/s1417-cm1-18a-d.pdf

For registration or enquiries, please contact Ms Elicia Foo at +65 6592 7355 or
elicia@conferences.com.sg

Brand2Global Conference, September 16-18, 2013 – London

Brand2Global Conference is a new event designed for executives who drive global marketing and are responsible for international market share and revenue. It will feature presentations from experienced practitioners with global marketing experience in four key focus areas: Global Branding, Global Marketing Campaigns, Global Websites and Global Social Media.

The presentations are being designed to answer these basic questions facing the global marketer:

• What is your brand essence and how can you assure that it is established accurately in each target country?
• What are the best practices for global advertising campaigns that combine a universal message, yet can be easily translated into local campaigns?
• What is the best strategy for international SEO and how can you take advantage of it while building your global brand and campaigns?
• How are social media outlets revolutionizing the way your brand interacts with customers across borders and how can you track and integrate the sentiments of your global customers in an effective manner?

For more information please visit the website: www.brand2global.com