The BCMA is hosting a series of events with partners and also offers members concessionary rates to other partner events throughout the year.
Digiday — The Authority on Digital Media, Marketing and Advertising.
Digiday is a media company and community for digital media, marketing and advertising professionals. We focus on quality, not quantity, and honesty instead of spin. We cover the industry with an expertise, depth and tone you won’t find anywhere else. The Digiday team strives to produce the highest quality publications, conferences, and resources for our industry.
THE BIG RETHINK 2015
The age of the entrepreneurial CMO.
March 24th 2015, Kings Place, London
Enter the age of the “entrepreneurial CMO” – a new generation of marketer, known for their speed, agility and the ability to scale on a tight budget.
The Economist Events’ The Big Rethink features the most entrepreneurial CMOs from Fortune 1000 companies and innovative startups, as well as visionaries and practitioners from the world’s leading advertising and marketing agencies.
Join them and explore the ways that entrepreneurial CMOs are leveraging social, economic and technological upheavals to reinvent marketing for a new age.
Speakers on the day include experts from Facebook, Google, Microsoft, Mondelēz International, Travelex, Diaego, Intel, Havas Media and many more. They’ll be talking frugal marketing, investing in startups, flexible teams, new frontiers in social advertising and the rise of CMO.
For more information or to book your place visit: www.thebigrethinklondon.economist.com, follow @EconomistEvents, #TheBigRethinkLon
Exclusive BCMA offer – save 20% on event price, quote BCMA/DC when registering.
Best of Branded Content Marketing (BOBCM) Live, London, May
We’re currently planning our “Best of Branded Content Marketing” event – scheduled for May 2015.
What’s It All About?
“The Best of Branded Content Marketing Live” collaboration is curated and facilitated by the BCMA and DMC and aims to create the “Must Attend” event in partnership with leading marketing associations, media owners and brands as part of the wider www.bobcm.net programme.
So Why Hold The Event?
What we want to do is show how all disciplines are blurring into one around branded content marketing, and create an ‘agenda setting’ environment where the best work can be showcased, latest thinking can be discussed, and where the different parts of the value chain from content creation, engagement management, distribution and measurement can showcase their wares, and where agencies, clients, media owners and other content creators can network with each other.
What’s The Event Format?
This will be a “Festival of Solutions” which the format lends itself well to a space where lines are being blurred. They help us create a platform where participants can join fellow ‘like minds’ in order to inspire one another and make those ideas happen.
We believe there’s an opportunity to not only bring together some of the most inspirational thinkers in this space to discuss the important and emerging themes, but also create a ‘mash-up’ of thinking between that various areas, including: Branded Content, Branded Entertainment, Brand Publishing, Content Marketing, Native Advertising and Social Media Marketing can converge.
There’s also an opportunity to make the event more ‘show biz’ given the link with branded entertainment.
The BCMA have commissioned and supported a number of qualitative and quantitative research programs, including:
- Curing The Content Headache, in partnership with MSLGROUP London, CorpComms Magazine and Tapestry Research
- Defining Branded Content for the Digital Age, in partnership with the Oxford Brookes University and Ipsos
- The Future of Branded Content Marketing, in partnership with the author Justin Kirby that formed part of their Best of Branded Content Marketing eBook series
We have identified a number of key and emerging themes as well as strategic considerations, including:
- Skills gap for those with broad understanding of culture, social science, technology, analysis, creativity, and content creation skills
- The alignment of the means of delivery (the media) at scale, and it’s increasing ‘technofication’, and the creation of content that actually engages audiences rather than interrupts them or isn’t transparent about who is behind it
- The evolution of the agency model that blurs the lines between media owners, content creators, brands, and even consumers who are now becoming content creators and even media owners and brands
- The rise of new technologies and increasing importance of big data versus more creative and experimental approaches that go beyond historical data to give people what they don’t know they need yet.
- Content overload and increasing speed at which the internet gets bored, coupled with lack of investment in measuring impact particularly with regard to the dual challenge of really understanding at a micro-level how individual channels or touch-points are working, but also at a holistic level, how they all fit together.
- Measurement and analytics that can help predict and optimise content across multiple channels, versus the more that media can be delivered on an individual basis the more it becomes what people do than what audience group they are in; and how this changes everything in terms of how media works and who should be on the team to deliver and evaluate it.
Event Input and Output.
We want to work with partners to refine themes so that we reflect the challenges facing their audiences as well as provide solutions and highlight opportunities. We also plan to get input from industry experts around the globe about the importance of these themes and what else they think need to be covered.
This will be put together as an accompanying report for the event, and we will be seeking input from partner organisations and their stakeholders as part of this initiative. The content created at the event will also be made available in order to increase social engagement, and reach a larger audience.
We are looking to partner with leading advertising and marketing associations but also those that represent the relevant stakeholders in the Branded Content, Branded Entertainment, Brand Publishing, Content Marketing, Native Advertising and Social Media Marketing.
If you would like to take part in this event as a speaker, sponsor or partner please email us here.