BCMA/Ipsos MORI – a proprietary branded content evaluation system:
We’re living in an age of accountability, and recent austerity has forced the pace. We’re also living in an age of media channel proliferation which has led to stiff competition for advertising revenue. Channels seeking consideration by potential advertisers will have to underpin their claimed contributions or they will perish. The BCMA’s initiative puts branded content firmly in the frame.
Director of Media & Advertising, ISBA
The BCMA is constantly striving to provide fresh research and insight into the field of branded content. With the recent launch of the Content Monitor, members are entitled to a significant discount on research projects and in-depth access to case studies. The Content Monitor system is an essential tool for media agencies, creative agencies, PR agencies, production companies and media owners for planning and evaluating branded content campaigns.
It gives marketers an in-depth insight into:
- How your branded content campaign is performing against key brand metrics, allowing you to determine the ROI
- Which elements of the campaign are performing the most strongly in meeting the campaign objectives
- What you could do differently to support the campaign more strongly to optimise its ROI
The Branded Content Monitoring has been developed by the BCMA with our global research partner Ipsos MORI and is modular in its approach, making it suitable for all sizes of campaign.”
Download a copy of the BCMA Shell World Challenge Case Study that used the Branded Content Monitoring tool to evaluate success.
You can also read the Branded Content: Measuring Success article by the BCMA’s CEO Andrew Canter that discuss the research methodology behind the Branded Content Monitoring tool.
We are being increasingly asked to recommend companies that can produce outstanding branded content. We are therefore, introducing an informal referral programme that will match members to briefs from clients.
As BCMA members, you are able to use the BCMA logo across all materials, online and offline. We are currently consulting on a more formal Accreditation Scheme that will offer members to opportunity to achieve the BCMA ‘diamond standard’ accreditation.
Return On Investment
We help members attract new potential revenue through our networking events, referral scheme and connections across the globe. There are no guarantees, but we put members in the right places to achieve a return on their investment. Generally, we deliver between 3x to 5x ROI.