BCMA APPOINTS NEW GLOBAL CHAIRMAN
The Branded Content Marketing Association (BCMA) has appointed Robert Marsh as Chairman succeeding Morgan Holt, Wolff Olins, Strategy Director.
Over the last 18 years, Robert has worked in the digital media space in various roles for some of the UK’s leading production companies and media owners, including Planet 24, Channel 4, FremantleMedia and Zodiak Active where he was Managing Director. He recently launched digital content agency, Robert & Friends, working with media owners, brands and production companies on branded content, digital strategy and distribution
Andrew Canter, CEO of the BCMA said: “We are delighted to have attracted someone of Robert’s calibre to the BCMA. We will look forward to working with him to enhance our offering to existing members and to attract new members. His vast experience of working with some of the biggest and most successful programme properties and his knowledge of IP, licensing and interactivity will be invaluable.”
Robert Marsh, BCMA Chairman said: “I am honoured to have been asked to chair the BCMA, as they embark on the next stage of their development. Branded Content is now increasingly recognised as a vital part of the media landscape and I am looking forward to working with Andrew and the Board to help grow both the Association and the industry still further.”
Notes to Editors
1. The Branded Content Marketing Association (BCMA) was founded in 2003.
2. The Association promotes best practice and introductions to all players in the branded content industry.
3. The Association’s membership is open to brands, agencies, broadcasters, platforms, distributors, and producers.
4. More information about the BCMA can be found at www.thebcma.info
For further information contact:
Andrew Canter, CEO, BCMA
T: +44 (0) 207 462 7862