BCMA panel at Cannes Lions Festival of Creativity 2018
The panel, Five Campaigns That Shook The Advertising World, was created to mark the BCMA’s fifteen year anniversary of ‘Promoting the Value of Branded Content’, and started with a compilation of some extraordinary Cannes Lions Grand Prix winning campaigns over that period.
Lisa Jedan the Global Head of PR & Corporate Communications at Bacardi Martini shares her views on how it’s no longer good enough for brands to just have a good product. She also believes that there is an opportunity for brands to play a bigger role in culture.
I was thrilled to be invited to join the BCMA panel at Cannes Lions. It remains the place to celebrate and be inspired by work that moves not just product, but people.” Lisa Jedan, Global Head of PR & Corporate Communications, Bacardi Martini