NEW VIDEO: Lisa Gilbert, CMO, IBM UK & Ireland

NEW VIDEO: Lisa Gilbert, CMO, IBM UK & Ireland

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BCMA panel at Cannes Lions Festival of Creativity 2018

The panel was created to mark the BCMA’s fifteen year anniversary of ‘Promoting the Value of Branded Content’, and started with a compilation of some extraordinary Cannes Lions Grand Prix winning campaigns over that period.

Lisa Gilbert, CMO of IBM UK & Ireland shares her views on how brands must take more risks in cutting through with branded content or they will end up in the ‘digital landfill’.

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