NEW VIDEO: Entertainment Matters for Branded Content

NEW VIDEO: Entertainment Matters for Branded Content

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The BCMA Leadership Series Event was well attended

The great and the good from the branded content industry gathered for the BCMA Leadership Series breakfast event in the heart of the entertainment business at Endemol Shine Group’s London HQ in Shepherd’s Bush. Run in partnership with Lions Entertainment the well attended exclusive event explored the latest trends in the global content market.

For those of you that couldn’t make it we bring you the video of the event.

Here, Doug Wood, Group Director, Research and Insight, Endemol Shine Group, takes us through the latest trends in the global content market.

Here we present the ‘Secret Sauce’ to great entertaining content from our illustrious panel including an excellent array of creators behind the biggest hit entertainment shows, including, Peter Salmon, Chief Creative Officer, Endemol Shine Group, Iris Boelhouwer, Joint CEO, Endemol Shine Netherlands, Mirella Breda, Managing Director, Initial and Diederick Santer, CEO, Kudos

Here, Louise Benson, Executive Festival Director, Lions Entertainment shed light on some fascinating award ‘jury room’ insights with Misha Sher, VP Sport & Entertainment, MediaCom Worldwide. We heard that great content should entertain and focus upon the ‘story’ and the ‘craft’.

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