NEW VIDEO: BCMA Panel – Cannes Lions Festival 2018

NEW VIDEO: BCMA Panel – Cannes Lions Festival 2018

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BCMA panel at Cannes Lions Festival of Creativity 2018

The panel was created to mark the BCMA’s fifteen year anniversary of ‘Promoting the Value of Branded Content’, and started with a compilation of some extraordinary Cannes Lions Grand Prix winning campaigns over that period.

The panel moderated by Andrew Canter, Global CEO of the BCMA, included Lisa Gilbert, CMO of IBM UK & Ireland, Lars Silberbauer the Senior Global Director at Lego and Lisa Jedan the Global Head of PR & Corporate Communications at Bacardi Martini.

I was thrilled to be invited to join the BCMA panel at Cannes Lions. It remains the place to celebrate and be inspired by work that moves not just product, but people.” Lisa Jedan, Global Head of PR & Corporate Communications, Bacardi Martini

Here are the edited highlights from the lively and insightful panel.