The BCMA is designed for anyone involved in branded content. It is the leading global member association leading the debate on what makes great branded content and how brands can engage audiences for maximum benefit and payback.

We are committed to demonstrating best practice and effectiveness by further developing its proprietary Global Content Monitoring Tool (GCMT) by broadening its capabilities and strive to introduce new products that will enhance member experience and value.

Our mission is to promote the value of branded content to the global marketing industry.

We offer members a unique global perspective and priority access to latest branded content: a) Best Practice b) Key developments c) Effectiveness d) Research e) Trends f) Market data. Our aim is deliver demonstrable return on investment (ROI) to members.

Member Benefits

  • BCMA Accreditation and use of logo on all material (online/offline)
  • Referral programme – we recommend member companies to brands
  • Exclusive access to full Ipsos/BCMA proprietary GCMT case studies
  • Access to Ipsos/BCMA proprietary GCMT at significantly discounted rates
  • Recommendation for speaker engagements and panels at BCMA and partner events, such as Advertising Week Europe, Marketing Week Live, Festival of Marketing etc
  • Discounted/complimentary entrance to partner events, conferences, seminars, summits
  • Priority to host BCMA Leadership/Insight Series events or create bespoke events
  • Priority to feature articles, white papers, thought-pieces on BCMA website and social channels
  • Publication of case studies and videos showcases on BCMA website and social channels
  • Advertising on BCMA Home Page and BCMA Weekly Digest (subject to availability and format)
  • Mentoring programme
  • Verification of followers/subscribers
  • New member workshops
  • Profile on BCMA website
  • Engage and take part in podcasts and videos
  • Merchandise platform and key supplier partnership
  • Free telephone legal helpline
  • Free debt collection service
  • Discount for members using The Influencers Diary
  • Preferred affiliate partner with special rates
  • Bespoke insurance package
  • Access to confidential helpline for mental health, bullying, sexual harassment etc
  • Devonshire Club – private members club – discounted membership (under 30s have special price)
  • Educational qualifications (CPD)
  • Online influencer training programme for agencies and brands

N.B. Certain benefits may not be available in certain countries/markets

We value members above all

You can download the BCMA Membership Benefits Pack here

You can download the BCMA Membership Registration Form here

You can download the BCMA Influencer Membership Registration Form here

We accept payment through PayPal

Membership Category

N.B. Influencers can join for free if they are attached to a Platform who are BCMA members

Payment terms available upon request

For more information about Multi-Market & Global Rates please email Angela Moore,

BCMA members must satisfy all membership requirements as laid down in the Articles of Association and Code of Conduct.