The BCMA strives to promote and grow the branded content market to the wider audience. Launched on October 2nd, 2003 the BCMA is now an international body with members throughout Europe, Australasia and the US.
The BCMA is designed to bring together and benefit a broad spectrum of content creators and owners including organisations from the advertising, brand development, sponsorship, media, broadcasting, programming and entertainment industries.
Download the BCMA Membership Pack 2013 – BCMA Membership Pack 2013 UK
Benefits for advertisers and brands
- Access to the case study library and exclusive case studies of branded content
- Market data relating to branded content
- How to guides
- Glossary of terms
- Access to the latest branded content research
- Networking with other branded content international professionals
Benefits to content creators, producers, and distributors
- Access to advertisers and their agencies
- Access to latest branded content developments and best practice
- Access to market data relating to branded content
- Access to the latest branded content research
Benefits to agencies and the advertising community
- Access to branded content focused producers
- Access to latest branded content developments and best practice
- Association with the loudest branded content voice in the media
- To promote the adoption of branded content as a potent form of marketing
- To share market information, industry standards, and best practice
- To promote innovative discussion that develop new partnerships and business opportunities
- To actively represent all branded content disciplines