The BCMA is designed for anyone involved in branded content. It is the pre-eminent global trade association leading the debate on what makes great branded content and how brands can engage audiences for maximum benefit and payback.
It is committed to demonstrating best practice and effectiveness by further developing its proprietary contentmonitor measurement tool by broadening its capabilities and strive to introduce new products that will enhance member experience and value.
Our mission is to promote the value of branded content to the global marketing industry.
Being a BCMA member gives you a unique global perspective and priority access to latest branded content:
a) market data;
f) best practice
• Exclusive access to full contentmonitor case studies
• Access to contentmonitor measurement tool at significantly discounted rate
• Recommendation for speaker engagements and panels at BCMA and partner events
• ‘BCMA Accreditation’ scheme and use of logo on all material, including, website, social media, documentation
• Discounted/complimentary entrance to partner events, conferences, seminars, summits
• Priority to host BCMA Leadership/Insight Series events or create bespoke events
• Priority to feature articles, white papers, thought-pieces on BCMA website and social channels
• Priority to feature video show cases on BCMA website and social channels
• Advertising on BCMA Home Page and BCMA Weekly Digest (subject to availability and format)
We value members above all
Download the BCMA Membership Pack 2017 – BCMA Overview-Membership 2017
Quotes from Members:
Initially, I was drawn to the BCMA because I wanted to join a more focused group that was helping move the industry forward rather than simply representing the status quo of current thinking and practice. At the same time, unlike most other associations they’re a global group of fellow practitioners run by practitioners. This difference makes the BCMA more lean and agile, so that new ideas about how to educate the market can be agreed and acted upon more swiftly. For example, the BCMA not only agreed to support the Best of Branded Content Marketing ebook I proposed, but also helped solicit contributions from industry thought leaders and award winning branded content creators from around the globe. This would have been impossible without their help and championship. Their collaborative ethos also extends to working with other marketing associations and international conference organisers, which helps spread the word as well as finding their members opportunities for thought leadership and to show case their work. For me they are less of a marketing association, or even think tank, but more of an industry ‘do tank’.
Justin Kirby, VP, Strategic Content Marketing, Tenthwave
Branded Content has been a long time coming but having a space where the early insights and learnings are shared with the other content innovators is vital for us and our clients.
Martin Delamere, Head of Strategy, Bray Leino
Joining the BCMA has given me greater insight into what other organisations are doing in this space. It has also made it easier for me to stay abreast of the latest technologies available for dissemination and measurement of Branded Content. There is no other central database for this kind of information and in an industry moving as quickly as ours, any assistance in maintaining the pace is greatly beneficial. Becoming a member has also legitimised my experience and expertise in Branded Content and my commitment to this field, which is useful professionally.
Roslyn Shaw, Founder, The Alpha Grid
The BCMA has played a vital role to ensure that the emergent media of brand content had a coordinated voice from the outset. Andrew and Alison’s personal and professional commitment to the task has been extraordinary; the sector is now recognised for its importance in the modern media mix.
Sarah Farrugia, Founder, SF & Company