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IPTV EVENT SERIES 6 th , 13 th , & 20 th September 6-10 pm @ The Arts Club, London |
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IPTV looks set to change the delivery landscape for content creators. Traditional advertising and funding models are increasingly under threat from PVR's and IPTV - leading to more and more hailing Branded Content as the future. Massive growth in consumers creating their own content and sharing it through 3G services and social networking sites also looks set to disrupt the status quo. As we move from an era of interruption to engagement , this event explores the scope for branded content, its growing credibility and the challenges and opportunities for creating successful cross platform content. Part 1: IPTV & the Future of Branded Content This, the first in a 3 part IPTV event series looks at content strategies for IPTV - what works and what doesn't? This event explores the challenges and opportunities of commercialising brands on emerging platforms with innovative case studies from the best live TV and VOD services. PANEL: Part 2: IPTV & the Future of Mobile TV 'Entertainment everywhere.' Mobile TV and exploiting the opportunity. What does convergence mean for the creativity of branded content projects? This event examines current mobile TV usage and trends and provides innovative case studies from industry leaders. PANEL: Part 3: IPTV & User Generated Content User - generated content can now be shared with a mass audience through IPTV social networking sites (SNS). How do brands capitalise on this new trend and co-create content with their customers and w here does user generated content and more personalisable services leave the role of editorial? This event addresses the shift from hits to niches with innovative case studies from industry leaders. PANEL : SCHEDULE: COST: BCMA Members free, non-members £125+vat per event. IAB, MMA, Thinkbox & NMK Members £93.50+vat per event |
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