Hot on the heels of the success of the Alliances Adaptathon, this two part event in association with The Marketing Society, ISBA and BCMA is designed to inspire marketing and agency management, strategy and creative teams to explore the way forward for branded content and innovation strategy.
Part One: Monday 3rd Feb: 6pm-8pm; Altitude, Millbank Tower
Participate in the Diversification Debate
Join IPA President Ian Priest, Unilever’s Global Communications Planning Director, Geoff Seeley, Global Head of Innovation at Vizeum UK, Patrick Affleck, Managing Partner & Head of Content, Mediacom, Nick Cohen and Managing Partner Lean Mean Fighting Machine, Tom Bazeley to debate diversification strategies and the future of commercial creativity. Participants will share in experiences and key learnings from new product and service ventures, and be introduced to their lab hosts and challenges for the following morning.
Part Two: Wednesday 5th Feb: 8,30am – 1pm
Join one of 3 Diversification AdaptLabs
Explore the potential for big data, new tech, long-form and deep-dive content, and how to monetise it for brands and businesses; facilitated by IPA Groups and Partners.
AdaptLab 1: with The Bakery and IC Tomorrow
Shape the future for interactive brand and customer experiences with tech start-ups in Silicon Roundabout
AdaptLab2: with Power to the Pixel and the BCMA
Shape the future for multi-platform branded content with producers, channel owners, strategists and creatives at Noho’s Imagination Gallery
AdaptLab3: with GoogleLab and The Loop
Shape the future for turning big data into brand, customer and creative insights with Google Soho’s insight and innovation team
Please indicate which AdaptLab you would like to attend when booking your ticket.
Tickets are inclusive of the evening event and a place at one of the AdaptLabs the following morning. Tickets for IPA member agencies cost £300 + VAT and for non-member agencies cost £400 + VAT.
BCMA members can book under the code Partner 001 and get the IPA member rate. http://www.ipa.co.uk/events/diversification-adaptathon
Tickets may be transferred but names of attendees to both parts must be provided to firstname.lastname@example.org prior to the event.
Please note, bookings cancelled with fewer than 7 days notice will not be refunded.